Who is This?

Vanessa Fox (born 1972) is the founder of Google Webmaster Central. She left Google in June 2007, briefly worked at Zillow and now works for Ignition Partners as an 'entrepreneur in residence'. She is a prominent technology blogger, and public speaker. At conferences and on the Google Webmaster Central blog, Fox offers advice to webmasters to help get their sites listed in Google, and to solve problems they may have with the way Google indexes their pages.

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Google’s Additional Discovery Method: RSS and Atom Feeds

For years, Google’s discovery of web pages was solely based on links. If a page had no links to it, Googlebot had no way of knowing about it and therefore, would never index it. Along the way, Google provided an option for submitting individual pages, ...

From VANESSA FOX, Search Engine Land,  30 Oct 2009

Related Topics: Google Inc.

Building Searcher Personas For Greater Customer Engagement and Acquisition

When we want to find more information about something, hear about something interesting from our friends, see a compelling television commercial, or need a local mechanic, chances are the first place we turn is the Google search box. Fifty percent of ...

From VANESSA FOX, O'Reilly Radar,  23 Oct 2009

Related Topics: Google Inc.

See What Googlebot Sees On Your Site

Google Webmaster Tools has just launched a “labs” section, where you’ll find new features that may be early in the development cycle and not quite as robust as the rest of the tools. The features available so far are Fetch as Googlebot, which lets you ...

From VANESSA FOX, Search Engine Land,  13 Oct 2009

All Of Your Technical SEO Questions Answered And Bonus Free Developer Summit: Technical SMX East Dream Agenda

Search engine optimization involves a lot of moving parts. Audience analysis, content optimization, rankings factors — it can be hard to pinpoint concrete, actionable data. But technical SEO is a little different. It’s certainly not any easier than the ...

From VANESSA FOX, Search Engine Land,  25 Sep 2009

Related Topics: Google Inc.

Google Lets You Tell Them Which URL Parameters To Ignore

A new feature has appeared in the Site Configuration Settings Sections of Google Webmaster Tools. The setting, called Parameter Handling, enables site owners to specify up to 15 parameters that Google should ignore when crawling and indexing the ...

From VANESSA FOX, Search Engine Land,  16 Sep 2009

Google Logo Remembers Michael Jackson’s Birthday

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample › The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS » Search Engine Land produces SMX, the Search Marketing Expo conference ...

From VANESSA FOX, Search Engine Land,  29 Aug 2009

Related Topics: Michael Jackson,  Google Inc.

Caffeine: Google’s New Search Index

Google has just unveiled a “secret project” of “next-generation architecture for Google’s web search“. This new architecture appears to include crawling, indexing, and ranking changes. For the first time, Google isn’t simply incorporating these changes ...

From VANESSA FOX, Search Engine Land,  10 Aug 2009

Related Topics: Google Inc.,  Microsoft Corporation

Dear Sentator (and Texas Gubernatorial Candidate) Kay Bailey Hutchinson, Here’s A Free Crash Course On SEO

standybykay.com,  the “Kay Bailey Hutchinson for Governor Official Website” put up by “Texans for Kay Bailey Hutchison, Allan Shivers, Jr., Treasurer” over the weekend in support of Kay Bailey Hutchinson for Texas governer was briefly in Google, but ...

From VANESSA FOX, Search Engine Land,  31 Jul 2009

Related Topics: Google Inc.,  Kay Bailey Hutchison,  Rick Perry

What Site Owners, Web Developers, And SEOs Should Know About the Yahoo/Microsoft Deal

By now, everyone has read all about the news that Yahoo is replacing its search index with Microsoft’s Bing. In a way, it’s a great story of complete reversal, as in 2002, Microsoft didn’t have its own index and instead used Inktomi. Late that year, ...

From VANESSA FOX, Search Engine Land,  30 Jul 2009

Related Topics: Yahoo!,  Microsoft Corporation,  Google Inc.,  Daylife,  America Online

Yahoo Supports Even More Structured Data In SearchMonkey

Now Yahoo has announced support for several additional opportunties for automated enhanced listings.  You can use DataRSS XML to send a feed directly to Yahoo or use RDFa or microformat markup on your pages for content such as products, events, and ...

From VANESSA FOX, Search Engine Land,  18 Jun 2009

Related Topics: Yahoo!,  Google Inc.

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