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Articles Written by: VALERIA MALTONI
In an interview with Francois Gossieaux of BeeLine Labs, Barry Judge says "to the extent that we can basically be human with what we know, and share it as freely as we possibly can, I think we'll go a long way towards gaining a higher or stronger level ...
From VALERIA MALTONI,
Fast Company,
11 Jun 2009
Blogging has probably matured a great deal since you started. Part of it is that it has reached critical mass, or tipping point, as it may be. The more people have blogs, the more blogs out there contending for everyone’s time and attention. Part of it ...
From VALERIA MALTONI,
The Blog Herald,
27 Jun 2008
It’s a common challenge we all encounter at some point or another. We are so busy getting through the basic tasks of publishing, that we become less organized - and thus less productive. The time we’d dedicate to marketing our blog and building ...
From VALERIA MALTONI,
The Blog Herald,
13 Jun 2008
Answer honestly. Do you have what it takes to run background research, fact check, spell check, grammar check, objectivity check. Wait a moment, wasn’t blogging supposed to be about opinion and voice? Yes it was, and so was journalism. You are allowed ...
From VALERIA MALTONI,
The Blog Herald,
30 May 2008
“Waiter,” Boston Philharmonic Orchestra conductor Ben Zander exclaimed, “I have a perfect life, but I don’t have a knife.” He was having breakfast in a restaurant with a friend at the time. As he uttered those words, he heard a girl nearby giggling. ...
From VALERIA MALTONI,
The Blog Herald,
16 May 2008
Titles and headlines work really hard. Ask any copywriter worth their salt. They need to grab the attention of the casual observer, the passerby, and the multitasker and pull it right onto the page. In a split second, your reader will decide wether to ...
From VALERIA MALTONI,
The Blog Herald,
18 Apr 2008
In a recent conversation here at The Blog Herald, Chris Garrett asked a very good question:
What do you do when your well known brand doesn’t match with your business?
He cited Wendy Piersall’s eMom brands as a good example of an online brand that ...
From VALERIA MALTONI,
The Blog Herald,
21 Mar 2008
We talked about how comments matter in conversational marketing. While we all acknowledge that time is probably one of the biggest constraints we face, including comments in our social media marketing strategy can make a big difference. Why?
We are ...
From VALERIA MALTONI,
The Blog Herald,
7 Mar 2008
Do you respond to comments to your posts? Do you spend time making comments on other blogs? Have you set comment guidelines for yourself? It may be worth revisiting how you think about comments, both in terms of how you deal with the comments to your ...
From VALERIA MALTONI,
The Blog Herald,
22 Feb 2008
How can you develop a franchise worthy of the kind of memorability and staying power that James Bond has enjoyed for 46 years? Many of those stories have become classics and continue to generate interest and profits for the franchise. That’s because ...
From VALERIA MALTONI,
The Blog Herald,
8 Feb 2008
