What is the long tail in search? It’s all the smaller keyword phrases that refer traffic to your site. There may be only a few referrals, but all the long tail keywords can bring in more traffic and revenue than the larger, more popular keyword phrases. ...
Here are a few of the sessions I’m planning on covering: More Customers, Fewer Costs - Why Marketing to the ‘Long Tail’ Makes Sense Who doesn’t want more customers and fewer costs? Isn’t that a business’ dream? This session will be interesting as there ...
You don’t have to look too far online to see more and more people using social bookmarking services and news sites. Content publishers from blogs to mainstream publications like Minneapolis Star Tribune are looking for ways to make it easier for ...
Google Analytics is a great program that can do a lot more than most people realize. Here are a few features that you may not know about: Capture internal search stats. This is a newer feature of Google Analytics and a very nice one. Not only can you ...
[Note from Lee: We tend to get a bit heavy on the industry observations and strategy, so a nice tactics/tools post is in order. ] There are many different tools out there for SEO’s to use on a website. Each one has different features and benefits ...
Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it. Here is a recap of the SES Chicago posts in case you missed any: Be the ...
Mobile search optimization is not something that users should be thinking of, but it’s something they should be doing now. Rachel Pasqua of iCrossing said there are 2.3 billion mobile subscribers compared to 1 billion computer users. It’s easy to ...
Day three of Search Engine Strategies San Jose started off with Danny Sullivans’ last keynote presentation where he talked to Marissa Mayer of Google, who was giving her first keynote. Overall they talked about universal search, touch on video, ...
Analytics is a big part of a website’s success, However, even though analytics software is getting better and cheaper, website owners still don’t really know what to do with it. Matt Bailey with Site Logic is an excellent speaker on this topic. He ...
Tuesday’s SES’s keynote was with Jim Lanzone of Ask. He talked briefly about the past, present and future of Ask.com. Jim stated that they’ve seen great growth since launching Ask 3D. They feel that they are the fastest growing in their category. Ask ...
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