Articles Written by:    THOMAS MCMAHON     

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Not a partisan matter: getting our soldiers and vets proper mental health care (Rep. ...

Of all the measures of stress on the Army, the grimmest is the number of soldiers who kill themselves. The figures, which indicate 117 confirmed suicides for this year alone, speak louder than any partisan debate or outdated, inconsistent Armed ...

From REP. MICHAEL MCMAHON AND REP. THOMAS ROONEY, The Hill,  26 Oct 2009
Related Topics: US Department of Defense,  U.S. Congress,  U.S. Democratic Party

7 Considerations for Tracking Social Media Success

With more and more marketers jumping onto the social media bandwagon, a lot of questions come up. Is it possible to track metrics and ROI? What are other companies doing? Why isn’t it working? Being prepared to answer  questions like these can make a ...

From THOMAS MCMAHON, TopRank Online Marketing Blog,  7 Oct 2009
Related Topics: Seth Godin,  Google Inc.

SEO Basics: 6 Tips for Google Webmaster Tools

Google Webmaster Tools is a free service that provides a wealth of information directly from Google. Once you have verified a site with Google, they’ll give you access to all sorts of information. Here are just a few features of : 1. Errors Google ...

From THOMAS MCMAHON, Online Marketing Blog,  7 Apr 2009
Related Topics: Google Inc.

SES San Jose: SEO Rehab & Intervention

The SEO Rehab & Intervention was a great session oh how we are all addicted to something in our industry. Granted it was a bit of an un-structed session, but that’s what made it entertaining. The discussion flowed from chocolate cake to Twitter and SEO. ...

From THOMAS MCMAHON, Online Marketing Blog,  20 Aug 2008
Related Topics: Twitter Inc

SES San Jose: Search Behavior Update

The famous eye tracking heat maps are just the start of understanding search behavior. What about what happens before they get to your site? Or while they are on your site? Search behavior is something a site needs to understand to get more users to ...

From THOMAS MCMAHON, Online Marketing Blog,  20 Aug 2008

SES San Jose: Getting Vertical Search Right

Google may be the giant in the search industry, but they may have to much data to get you want you want to find. A previous session talked about semantic search and how it’s being worked on, but if you can’t wait, vertical search is something you can ...

From THOMAS MCMAHON, Online Marketing Blog,  20 Aug 2008
Related Topics: Google Inc.

SES San Jose: Identify, Analyze, Act: SEM by the Numbers

What is it about web analytics that that intrigues and yet scares companies at the same time? Everyone want to understand analytics, yet once one starts digging in, it can get complicated. In , they gave tips on what you should be looking at and what ...

From THOMAS MCMAHON, Online Marketing Blog,  19 Aug 2008
Related Topics: Google Inc.,  Microsoft Corporation

SES San Jose: 7 Proven Ways to Get Your Website on Page 1 Organically & Then Convert

This sponsored session was an entry level overview of what websites should be doing on their website to get visibility and rankings in search engines. Here are the as stated by the presenter Shawn Moore. Content is King What your content says, what ...

From THOMAS MCMAHON, Online Marketing Blog,  19 Aug 2008

SES San Jose: Storyteller Marketing: How The Art of Storytelling Matches Up With the Business of Marketing

Every brand has a story and every story has a purpose.  But what does your story say about you?  The Storyteller Marketing session was fantastic.  It’s a different way at looking at marking.  Some presenters didn’t even consider themselves marketers, ...

From THOMAS MCMAHON, Online Marketing Blog,  18 Aug 2008
Related Topics: Apple, Inc.

SES San Jose: Semantic Search: How will it change our lives?

Where is search headed?  We’ve heard of semantic search for a few years now, but what’s going on with it?  Each major search engine is taking the next steps but some are closer than others.   Actually, what we are beginning to see is semantic and ...

From THOMAS MCMAHON, Online Marketing Blog,  18 Aug 2008
Related Topics: Google Inc.,  Facebook Inc.

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