The courtship of social networking and local search will result in a marriage that diversifies the mix of sales tools and empowers circles of families, friends, co-workers and organizations to share experiences and opinions in the local search ...
Finally, after a lengthy gestation period, Microhoo is official! In late July, Microsoft and Yahoo inked a 10-year deal that combines the companies’ forces in an internet search alliance to make a concentrated run at Google, recognized by many as the ...
Is the much ballyhooed Google Chrome — the new open source browser — as shiny for advertisers as it is for those testing the Microsoft beta version and commenting via online posts? Those of us in local search are sitting on the edge of our seats to ...
Everyone seems to be chiming in with their reviews of Microsoft’s new search engine — oops, I mean “decision engine”. Can it compete with Yahoo? Will it become a verb like Google? Why’d they name it after the Chandler character on “Friends?” I don’t ...
How many good conversations have you had where one person spends the entire time talking? That’s not a conversation, of course. That’s someone simply spouting off. A conversation requires dialogue, people taking turns talking and listening. The online ...
Given the continuing growth in the smartphone market, mobile phones are poised to become the first source people turn to when searching for local business information. Until widespread adoption of smartphones occurs, though, there will be a gap that ...
The search business is a roll-up-your-sleeves type of business. We’re continually honing the way we deliver the search experience of today while preparing for how that experience will change tomorrow. With our eyes on the road ahead, and our minds ...
When you're in an industry that is based on answering consumer needs, as all local search brands are, you're hardwired to remain relevant. After all, the granddaddy of local search, the printed Yellow Pages, is 125 years young this year, born out of ...
The importance of valuable mobile content and services is undeniable—just observe the sea of people talking, text messaging and searching on mobile devices in nearly every personal and business setting these days. What remains to be seen, however, is ...
Welcome to the jungle. As the first column from the Yellow Pages Association and the local search Guide, it is very exciting to join the Locals Only forum with some of the most notable local search contributors in the industry. Representing more than 1 ...
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