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Yummy grammies

Y ou've heard of MILFs – if you haven't, feel free to look it up on urbandictionary.com – but are you ready for GMILFs? For a few years now, the cheeky elves out at Rethink in Vancouver have been serving up whimsical ads for that city's hands-on science ...

From SIMON HOUPT, Globe and Mail,  20 Nov 2009

Tears are not enough – it's also about the brand

“ E very hospital has stories that will make people cry,” says Pamela Ross, the chief marketing officer of the Sunnybrook Foundation, and she should know. This month the foundation, which financially supports Toronto's Sunnybrook Health Sciences Centre, ...

From SIMON HOUPT, Globe and Mail,  20 Nov 2009

Related Topics: Princess Margaret

iAnnoy

A pple has filed a patent application for a system that could compel users to submit to advertising. Apple has developed what it calls an “enforcement routine,” which, if deployed, could prevent a device from working until the user watches an ad. After ...

From SIMON HOUPT, Globe and Mail,  20 Nov 2009

Related Topics: Pixar,  Hanukkah,  Rupert Murdoch,  News Corporation Limited,  New York Post

Waste not, want not

H ere's some good training for kids in case they end up as homeless people living off the return fees from pop and beer bottles. This week Kraft Canada signed an agreement with TerraCycle, a New Jersey company that reformulates consumer waste into new ...

From SIMON HOUPT, Globe and Mail,  20 Nov 2009

If only they believed

“ T hey wanted to know: What's the hook? ” — Kim Graham, What's in Your Budget? When a group of ad and production companies came together to offer a package of free services worth around $300,000 to a company in need, they figured marketing directors ...

From SIMON HOUPT, Globe and Mail,  20 Nov 2009

Related Topics: Kim Graham

Volkswagen goes viral with 'the fun theory'

C reated We're not big fans of North American car commercials. They blur together in our minds – the gleaming car parts, the wide open roads – until they become wallpaper, like Jay Leno jokes. Which is why we love the new Volkswagen viral campaign. VW ...

From SIMON HOUPT, Globe and Mail,  13 Nov 2009

Related Topics: David Weinberger,  Jay Leno,  Tom Hanks,  Chrysler

Investment firm to buy Cossette

E nding more than three months of upheaval, Cossette Inc. KOS-T has agreed to be taken private by Mill Road Capital, a small Greenwich, Conn. investment firm, at a price of $7.87 per share. That represents approximately a 40-per-cent premium to the ...

From SIMON HOUPT, Globe and Mail,  10 Nov 2009

Related Topics: Berkshire Hathaway

‘Ambush marketers' fuel Olympic advertising concerns

O lympic pride, it seems, is private property. Last Thursday evening, when Roots Canada invited a few dozen reporters and VIPs to its flagship Toronto store for sushi, oysters, and a fashion show celebrating the launch of a new line of outerwear, the ...

From DAVID EBNER AND SIMON HOUPT, Globe and Mail,  8 Nov 2009

Related Topics: MasterCard,  Sony,  Panasonic Corporation,  Cindy Klassen,  BCE, Inc.

Parking enforcement

I t used to be that an overturned car in the Junction district of Toronto wouldn't be a big deal. But times have changed: cafes, gentrification, that sort of thing. And sure enough, when the (really strong) elves at Cossette installed an upside down 1989 ...

From SIMON HOUPT, Globe and Mail,  6 Nov 2009

Expensive lesson learned

“ O h my God, think of how much money we spent on this.” – Sandra Kennedy, Harry Rosen A warning to companies: Don't rush into social media just because you've heard it's cool. Last spring, the upscale clothier Harry Rosen launched a campaign urging ...

From SIMON HOUPT, Globe and Mail,  6 Nov 2009

Related Topics: Sandra Kennedy (politician),  Porter Airlines,  Facebook Inc.

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