When many online marketing and search engine optimization (SEO) professionals hear the phrase “search behaviors,” one of the immediate assumptions is the association with a text box and a button labeled “search” or “find.” In fact, usability guru Jakob ...
I had a search engine optimization (SEO) epiphany recently that involved site architecture and the mental models of web searchers. Website information architects try to determine how users categorize, organize and label information on a site. ...
To truly understand web searcher behavior, search engine optimization (SEO) professionals should know how searchers locate and follow the scent of information. On a web page, the scent of information consists of textual and graphical cues ...
When searchers use a web search engine to perform an action online, the search query is usually classified as a transactional search. Transactional searches are the least common type of search query, less common than navigational or information-seeking ...
Over the past year, I have been observing some of the day-to-day activities of web searchers. Of course, I want to know how these searchers discover and locate desired content via the commercial web search engines.But I also want to know why they ...
I recently returned from the successful SMX-Advanced search engine optimization and advertising conference, and I had an epiphany: as a speaker, usability principles are applicable to these conferences. Which usability principle, you might ask? Before ...
For many years, “organic” or “natural” search engine optimization (SEO) has been typically defined as designing, writing, coding and programming a website to maximize the chance that its pages will appear at the top of spider-based search engine ...
During search engine optimization (SEO) consultations, we search professionals often see and hear things that make our jaws drop. Even after years and years of knowledge distribution through email newsletters, blogs, forums, and other forms of social ...
For over 10 years, I have been trying to convince my clients, colleagues, friends, family, and my 2 cats that SEO and website usability go hand in hand, that they are intricately related. And I have even chastised colleagues and clients for not ...
If you ask web professionals what their interpretation of the phrase information architecture is, you will get a wide variety of responses. A search engine optimization (SEO) professional might launch into some grand scheme about indexation and ...
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