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anthony: they changed the youtube default icon. the new one looks terrible! look for yourselves Joe Roumeliotis: In Berlin and probably elsewhere, many buildings stalled in construction have... Gladys Santiago: Here’s another one with different ...

From ROB WALKER, murketing,  22 Nov 2009

In The New York Times Magazine: Augmented Reality

Joe Roumeliotis: In Berlin and probably elsewhere, many buildings stalled in construction have... Gladys Santiago: Here’s another one with different consumer profiles.... Jeff: I like it! Maybe I will start doing this – Great idea! Simbelmynë: I ...

From ROB WALKER, murketing,  14 Nov 2009

Related Topics: New York Times Company,  Bono

Consumed: Reality Bytes

The action figures for James Cameron’s “Avatar” started appearing in stores last month. The movie won’t be out until December, but the toys have their own multimedia selling point: an “augmented reality” feature. This phrase has become one of the ...

From ROB WALKER, International Herald Tribune,  13 Nov 2009

Related Topics: Mattel, Inc.,  James Cameron,  Burger King,  Nike,  Core77

Unsubscription notice

I’m on an unsubscribe binge. So many people have put me on so many email lists it’s just gotten overwhelming. I have to do something. Naturally, I feel like a jerk about it. I imagine these people checking their unsubscribes (as I’ve done during ...

From ROB WALKER, murketing,  12 Nov 2009

Slave-labor-made DVD player would be “a real good thing, if I can buy it for $35″?

James Ledbetter of  The Big Money posts about a recent appearance he made on CNBC, debating with a professor about the claim that Wal*Mart, by lowering prices, is a benevolent force in the American economy, and American life in general. The prof says ...

From ROB WALKER, murketing,  11 Nov 2009

Related Topics: CNBC,  James Ledbetter,  Wal-Mart

The Product Is You, No. 15

[ is an occasional Murketing series collecting advertising that is aimed at advertisers: Magazines or television networks (or in this case a Web company) packaging up their consumers — that is, you, the potential ad target — in ways designed to attract ...

From ROB WALKER, murketing,  10 Nov 2009

Related Topics: Yahoo!,  Levi Johnston

Pitch of the day

Braulio: In the spirit of your Significant Objects project, I have two suggestions: • Tap writers... kate: Thanks so much Rob! I initially started this project to make a piece for an upcoming group... Hiroshi: I think that in the “streetwear” world ...

From ROB WALKER, murketing,  10 Nov 2009

Related Topics: Bono,  Google Inc.

Idea for street-art project: Signs advertising fanciful future-use development plans

There’s a little building around the corner from me with this sign posted on it — a rendering of its supposed future. It’s been there for years, and it’s pretty obvious that it’s at best a hypothetical future, and arguably a fictitious one. The actual ...

From ROB WALKER, murketing,  9 Nov 2009

In The New York Times Magazine: Ammo branding

TARGET MARKETING Ammunition seem like a commodity, but even bullets get branded ATK has been in the consumer-ammunition market for only a few years, but the commercial-products group of its armament-systems division now manages a portfolio of about 20 ...

From ROB WALKER, murketing,  7 Nov 2009

Related Topics: New York Times Company,  Facebook Inc.

Linkpile

kate: Thanks so much Rob! I initially started this project to make a piece for an upcoming group... Hiroshi: I think that in the “streetwear” world it’s pretty common to... Rebecca: I love SYTWWN. Big fan. Keeps people honest. It really is amazing ...

From ROB WALKER, murketing,  6 Nov 2009

Related Topics: Bono,  Google Inc.,  Facebook Inc.

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