Articles Written by:    RAE HOFFMAN     

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Here’s How Affiliate Marketing Works

A while back you might have read Brian’s Effective Copywriting Tactics for Affiliate Marketing, which offered some great advice. But something tells me you might have wondered how to apply that advice to real-life affiliate marketing. I’m going to ...

From RAE HOFFMAN, Copyblogger,  10 Sep 2008
Related Topics: Wordpress,  Chris Pearson

What's a 404 to Do?

Some might argue that a broken link or two here and there won’t really affect things much… much like picking up a nickel or two that you find on the ground isn’t going to make an impact on a person’s income at the end of the week. But what if you could ...

From RAE HOFFMAN, Search Engine Land,  24 Jun 2008
Related Topics: Google Inc.

Don't Call Me Linkbait

When use of the phrase "linkbait" first started to achieve critical mass, some dismissed it as nothing more than a fad that would be dead in a year. Some truly understood linkbait and tried to explain it while some of those who grasped it ran with it ...

From RAE HOFFMAN, Search Engine Land,  27 May 2008
Related Topics: Google Inc.

Public Relations: The Other important PR in Link Development

website addresses contact information (phone, physical address or any combination available to you) specific editor names (when applicable; especially needed for larger sites) and contact information angle the particular writer or site tends to take ...

From RAE HOFFMAN, Search Engine Land,  25 Mar 2008

How Depending on Quality Content Can Actually Cost You Links

"Content is king." If you're like me, you've heard that phrase more times than you can count. And for the most part, it's true. Truly unique content can make or break your link development campaign. If you have it, you'll find attracting quality links ...

From RAE HOFFMAN, Search Engine Land,  26 Feb 2008

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