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Articles Written by: PATRICIA HURSH
As explained in my last article, search engines can tell you a lot about your customers. Specifically, I shared a few tools that enable marketers to identify buyer needs, emerging market trends, and competitive threats.
Today, I’ll cover another (free) ...
Forget about your SEO investment. Disregard your PPC budget. B2B marketers should be asking themselves, “Am I getting all I can from search engines... for free?” Consider this: searching is the second most popular online activity today — second only to ...
It’s amazing how few companies can tell you what an online lead is really
worth. I’ve found that most marketers embrace the lower is better
philosophy. But, is a low-cost lead generation strategy always the best
choice?
I contend that there is an ...
Many B2B marketers have difficulty justifying the value of search engine optimization (SEO) to senior level executives. Since SEO is a highly-efficient marketing channel with longer-lasting results than most mediums, establishing ROI is challenging yet ...
Much has been written about B2B search marketing programs designed for lead generation and customer acquisition purposes. For lead gen efforts, success metrics typically focus on volume of leads, cost per lead, and quality of lead. Many B2B marketers ...
The goal of many B2B search marketing programs is to generate online inquiries and leads. Search engine optimization (SEO) and pay-per-click (PPC) programs are designed to find highly-qualified prospects and drive them to targeted landing pages where ...
Many B2B marketers are frustrated by their inability to reach executive-level decision makers. Recent research indicates they needn't look further than the internet. Let's explore how marketers can utilize search engines to easily and cost-effectively ...
Much time and energy has been devoted to improving PPC campaigns and SEO programs for B2B websites. The
basic premise of advertising and optimization is to improve visibility and response. i.e. get that click! But, I've noticed recently that many ...
Many B2B search marketing programs are designed to generate online registrations, inquiries and leads. Typically, something of value (such as a white paper, product demo, or presentation) is offered in exchange for personal contact information. Today ...
Should marketers avoid paying for prospects who are early in the buying process and not ready to submit personal information or be contacted by a sales person? Should these "tire kickers" be avoided so that marketers can focus their attention on ...
