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Meet The 27-Year-Old Ex-Googler Behind AOL's New Brand

If AOL's new brand identity "Aol." looks like something the old AOL wouldn't do, maybe that's because it's the work of a very new employee: AOL CEO Tim Armstrong's 27-year-old chief of staff, Maureen Sullivan. Brand consultants Wolff Olins did a lot of ...

From NICHOLAS CARLSON, Silicon Alley Insider,  23 Nov 2009

Related Topics: America Online,  Google Inc.,  Wolff Olins,  Tim Armstrong,  Goldman Sachs

Twitter Will IPO If It Has To

He didn't sound too enthusiastic about an IPO, either: "We want to build our own company that will last for a long time. If an IPO's the way to do that, then sure. But if there is some other way then that would be great too. Maybe some other new way ...

From NICHOLAS CARLSON, Silicon Alley Insider,  23 Nov 2009

Related Topics: Twitter Inc,  Google Inc.,  Facebook Inc.

Ack! The Porn On Twitter Must Stop!

One of the things I like to do to when I wake up in the morning is grab my iPhone from the nightstand and scroll through the overnight activity on Twitter. It's a fast way to catch up. But lately, it's become a more perilous habit. That's because all ...

From NICHOLAS CARLSON, Silicon Alley Insider,  23 Nov 2009

Related Topics: Twitter Inc,  Britney Spears

Google Acquires Ad Startup Teracent

Can you spot the difference between these two sample display ads? Of course you can. However, the most important difference is not discernible to the naked eye. The lower ad was customized and chosen from thousands of different creative elements, ...

From NICHOLAS CARLSON, Silicon Alley Insider,  23 Nov 2009

Related Topics: Google Inc.

AOL Stock To Start Trading Tomorrow

AOL won't spin-off from Time Warner until December 9, but the company told the SEC today it expects trading of its stock will begin as early as tomorrow. How is that possible? Through the magic of "when-issued" trading, where people can trade stock ...

From NICHOLAS CARLSON, Silicon Alley Insider,  23 Nov 2009

Related Topics: America Online,  Time Warner Inc.

Breaking: It's Still Pronounced A-O-L

The company name is still pronounced "A-O-L." And written, the company name remains AOL. Some other, perhaps more trivial information we learned speaking to Maureen: There may be an ad campaign around the new logo someday, but for now the focus is ...

From NICHOLAS CARLSON, Silicon Alley Insider,  23 Nov 2009

Related Topics: America Online

So This Is What A Tim Armstrong Video Memo Looks Like

AOL debuted a "new brand identity" last night, "Aol." It came with six new logos. Today, AOL PR sent out the video component (.mov). The new logos and brand are for when AOL ( Pronounced A-O-L still, or A-ole?) spin-off from Time Warner (TWX) in early ...

From NICHOLAS CARLSON, Silicon Alley Insider,  23 Nov 2009

Related Topics: America Online,  Tim Armstrong,  Time Warner Inc.,  Kara Swisher

AOL Unveils New Brand, New Logos

AOL unveiled a "new brand identity" and  Sunday night. Instead of AOL, it's "Aol." -- period included. There are also six new logos -- from a goldfish to a paint swirl. All of it is the result of work with brand consultant Wolff Olins, which AOL hired ...

From NICHOLAS CARLSON, Silicon Alley Insider,  22 Nov 2009

Related Topics: America Online,  Wolff Olins,  Tim Armstrong,  Time Warner Inc.,  New York Stock Exchange

Microsoft Offers To Pay News Corp To "De-List" Itself From Google

The idea is to force Google (GOOG) to pay for content, thinning its currently fat margins. Problem is, we can't imagine Google going for it. For one, the FT reports that Google’s UK director Matt Brittin told a conference last week that Google did not ...

From NICHOLAS CARLSON, Silicon Alley Insider,  22 Nov 2009

Related Topics: Google Inc.,  News Corporation Limited,  Microsoft Corporation,  Wall Street Journal

Exclusive: Zynga Says Offers Are Just 10% Of Revenues

In a new disclosure,  Zynga tells us it makes 90% of its revenues from gamers putting their own money into the system to buy virtual goods. Zynga says 10% of its revenues come from "offers" marketing, where sponsors agree to buy virtual goods for ...

From NICHOLAS CARLSON, The Business Insider,  21 Nov 2009

Related Topics: Facebook Inc.,  TechCrunch,  Michael Arrington,  Mark Pincus

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