Articles Written by:    NEG NORTON     

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Relating Gladwellian Concepts To Local Search

Depending on whom you ask, the search industry is either reaching a tipping point, or it has already passed it. Online search is an unstoppable force, and there is no doubt that the platform for delivering results has changed and will continue to ...

From NEG NORTON, Search Engine Land,  13 Apr 2009
Related Topics: Malcolm Gladwell,  Facebook Inc.,  Twitter Inc

2009: Is The Glass Half Full Or Half Empty For the Yellow Pages Industry?

Challenges are certain, but we’ll prosper by focusing on strengths and available opportunities The one thing that’s certain about 2009 is that it’s loaded with uncertainty. For local search providers, radical changes in the global marketplace present a ...

From NEG NORTON, Search Engine Land,  19 Jan 2009

Neg Norton: Ad Tactics: New and Old Mix It Up in 2008, But What Did We Learn?

It was the election of online networking, robocalls, and the presidential Blackberry. The 2008 election has forever changed political campaign management, but the implications go far beyond politics. There are important lessons that the Fortune 500 ...

From NEG NORTON, Huffington Post,  8 Jan 2009
Related Topics: Barack Obama

Small, Local Businesses Taking Economic Downturn in Stride,

The economic downturn is a reality, but the specific ways that it affects businesses run the gamut based on the size and type of business. During these times, small, local businesses often feel the pinch more quickly and sharply, causing some to take ...

From NEG NORTON, Search Engine Land,  12 May 2008

Micro-hoo, AOL-hoo, Goog-hoo: The Internet Yellow Pages Perspective

Over the past few weeks, and for many more to come, there will be a lot of debate about search engine consolidation. Today, the talk du jour is a Yahoo and News Corp. deal, a potential integration with MySpace and whether the talk is a real option or ...

From NEG NORTON, Search Engine Land,  18 Feb 2008
Related Topics: Microsoft Corporation,  Google Inc.

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