“Easy reading is damn hard writing,” opened chancellor Roy Williams at last week’s Wizard of Ads training seminar, ’12 Languages of The Mind.’ Never is this quote from Nigel Hawthorne (not Nathaniel Hawthorne, as it’s commonly credited to, per Williams) ...
Harrison Ford may have been a robot. SEO copywriters are not. Copywriting, and all of marketing really, represent that beautiful intersection between business and creativity. Those of us lucky enough to find our way into this niche find that, ...
Working for TopRank Online Marketing, which offers both SEO and public relations services, I always enjoy attending sessions that focus on both. In part, it’s an excellent feeling to know that the SEO services we integrate into our online PR programs ...
At TopRank Online Marketing, many of our clients are intrigued with the prospect of going to market with green messaging. We match their excitement like most firms do when faced with the prospect of communicating an honest-to-goodness good story with ...
Prior to being engaged to someone with far more social tact and less complete obliviousness towards social etiquette than myself, it would have never once occurred to me to bring a “host gift” to a party or get together. As I mature and meet more and ...
“Every company on earth, every client you have, every person you meet has to become involved in social media right this very second. This is especially true if you are in PR. If you are not sharing your messaging via social channels - and I mean, ...
Can you truly measure the effect of word of mouth in marketing, whether it be online or offline? If so, which is more effective? Further, if so, what exactly can we as marketers do with it? These were the bold questions set forth by Jeffrey Graham, ...
How do you measure something that seemingly cannot be measured? For example, how much do I love this little guy here who answers to the name of Clark: And how much does this same little guy hate, just hate I tell you, taking a bath: In both instances, ...
Next weekend, I will be deployed to Detroit, MI to attend 2008’s PRSA International Conference titled “The Point of Connection” and will be sharing thoughts on several sessions, in addition to general overviews of the event itself, on behalf of Online ...
While not appearing on page one, this idea is certainly one of the most important, and likely most sought after skim through takeaways marketers (both on the client and agency side) will seek when first hunting for the knowledge contained within this ...
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