Articles Written by:    MARTY WEINTRAUB     

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SES Chicago 09′ Looms Large in Windy City!

aimClear will be at SES (as always) in full blogging regalia covering sessions, speaking and hanging out with ya’ll. Here’s our speaking schedule, a look at notable sessions and what to expect from this year’s information-packed conference. Steeped in ...

From MARTY WEINTRAUB, aimClear Search Marketing Blog,  20 Nov 2009
Related Topics: Barack Obama,  Google Inc.,  Facebook Inc.,  Harvard University,  AT&T Inc.

Dear Facebook Ads, Customer Support Sucks

Dear Facebook Ads, Thank you for the amazing new Ad Platform. It’s groundbreaking,  heart-pounding, a lot like Google’s Content Network and with even more intriguing targeting options on the grid.  It’s been a love affair for aimClear, starting in the ...

From MARTY WEINTRAUB, aimClear Search Marketing Blog,  19 Nov 2009
Related Topics: Facebook Inc.,  Google Inc.,  CA Inc.

A Guerilla Account Manager’s Field Guide: Part 1

Whatever business you’re in, dealing with customers is where earth moving boots crunch deep gravel roads. Part of my job is training marketers committed to becoming self-contained entrepreneurs over the long haul. Relatively early in their development ...

From MARTY WEINTRAUB, aimClear Search Marketing Blog,  14 Nov 2009
Related Topics: Google Inc.

PubCon & Las Vegas, Faces, Places & Lobster Tails

PubCon is a whirling dervish, a collage of kindred spirits, sites, sounds, intensive learning and hyper-techno-geeks. All of this is hyperbolic stew mashed up with a healthy heaping of Las Vegas kitsch & killer eats.  Here are some a snapshots to ...

From MARTY WEINTRAUB, aimClear Search Marketing Blog,  12 Nov 2009

I Wanna’ Freakin’ Dance! PubCon 2009 Day 1

Ah PubCon, jewel of the Nevada desert.  The sun has barely risen here but I’ve been up for hours working,  thinking, tripping about the amazingly massive search marketing day ahead.  Dude the energy here is unreal. Here IS the obligatory ...

From MARTY WEINTRAUB, aimClear Search Marketing Blog,  10 Nov 2009

The “Complete Marketer” Search Agency Model

Most large Internet marketing agencies and in-house shops are configured as departments of specialists. It’s no wonder! In today’s complicated world PPC, ORM, social media, link building, affiliate networks, analytics, content creation, video, public ...

From MARTY WEINTRAUB, aimClear Search Marketing Blog,  4 Nov 2009
Related Topics: Facebook Inc.,  Google Inc.,  Yahoo!,  LinkedIn Corp,  Flickr

Rand Fishkin: SEO, Mentors & What Pisses Him Off

Rand Fishkin is a singular personality and, to those in the SEO industry,  needs little  introduction.  Having “started playing” with Microsoft FrontPage WYSIWYG web page software in 1993 as a high school student, he’s grown his company SEOmoz to take ...

From MARTY WEINTRAUB, aimClear Search Marketing Blog,  29 Oct 2009
Related Topics: Google Inc.,  Danny Sullivan,  Microsoft Corporation,  Kelly Smith,  Twitter Inc

Use Transient PPC Campaigns To Support Branding Efforts

In today’s real-time brand management world, separate teams often control strategy and channel tactics for SEO, PPC, public relations, online reputation management and social media. In many cases, however, out-of-box thinking and creative silo-breaking ...

From MARTY WEINTRAUB, Search Engine Land,  28 Oct 2009
Related Topics: Facebook Inc.,  Yahoo!,  Google Inc.,  New York Times Company

Today’s Affirmations For This Search Marketer

The wind whistles howling, this blustery Canal Park morning, 7:20 AM.  The water churns brown, surface licking little whitecaps, tinted iron ore agitated by waves. There’s going to be snow south of us by the Shores of Lake Superior today, hazardous ...

From MARTY WEINTRAUB, aimClear Search Marketing Blog,  23 Oct 2009
Related Topics: Jeep

Facebook Internal Search: SEO & Ranking Hacks

What does it take to rank in Facebook’s newly enhanced internal search engine, which now spans the entire user base? This post offers results from aimClear’s study of Facebook search and offers SEO tips & tricks for getting keyword queries ranked in FB’ ...

From MARTY WEINTRAUB, aimClear Search Marketing Blog,  18 Oct 2009
Related Topics: Facebook Inc.,  Yahoo!,  Google Inc.,  FriendFeed,  Twitter Inc

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