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First Look: Coke Juices Up Its MinuteMaid Packaging

The redesign involves the key brands, primarily MinuteMaid in the U.S., in the beverage behemoth's juice portfolio. Unlike the Tropicana debacle, in which Arnell abandoned the juice brand's visual heritage, MinuteMaid's new design builds on elements of ...

From LINDA TISCHLER, Fast Company,  17 Nov 2009

Related Topics: Fast Company,  David Butler,  Joe Duffy

Strip Tease: A Sneak Peek at the New Hard Rock Hotel, Vegas

Designed by Mark Tracy, the 3,500-square-foot Paradise Tower Penthouse, with views of both the Strip and the mountains, is designed with Ari, Vince, Eric, Drama, and Turtle in mind. Sick of the casino? The living room in the Paradise Tower's Penthouse ...

From LINDA TISCHLER, Fast Company,  9 Nov 2009

Related Topics: Kate Moss

Looking for Inspiration for Hotel Design? Try Violent, Profane Movies

Quentin Tarantino's cult classic, Reservoir Dogs, with its cast of violent, sociopathic killers with names straight out of a Crayola box--Mr. Orange, Mr. Blue, Mr. Pink--was the inspiration for a 10-pack of rooms at the recently-opened Paradise Tower ...

From LINDA TISCHLER, Fast Company,  9 Nov 2009

Related Topics: Keith Richards,  Frederick Law Olmsted

What's Thwarting American Innovation? Too Much Science, says Roger Martin

The folks at McKinsey, Bain, and BCG should be happy that Roger Martin likes his job. Otherwise, he could cause them a heap of trouble. As it is, the dean of the Rotman School of Management at the University of Toronto is traveling the country, ...

From LINDA TISCHLER, Fast Company,  5 Nov 2009

Related Topics: Fast Company,  Tim Brown,  Steve Jobs

Soundscape of Immigrant Voices Shapes Exhibit at the Museum of Jewish Heritage

The view from the second floor of the Museum of Jewish Heritage at the tip of Manhattan is spectacular: It faces the Statue of Liberty, who lifts her torch over the harbor, close to Ellis Island, the first landing point for many immigrants to these ...

From LINDA TISCHLER, Fast Company,  5 Nov 2009

Related Topics: Daniel Libeskind

Legends of the Fall: Patti Smith, Marc Jacobs, and David Rockwell Headline Pratt Gala

"Godmother of Punk" Patti Smith didn't go to Pratt. She didn't have the money and, she says, she was "too erratic a student" to get past the admissions office. That didn't stop her, however, from enthusiastically accepting an award from the art and ...

From LINDA TISCHLER, Fast Company,  2 Nov 2009

Related Topics: Patti Smith,  Marc Jacobs,  David Rockwell,  Karim Rashid,  Richard Meier

Introducing Guest Blogger Joe Duffy: Forging a Creative Link With China

Chances are you know Joe Duffy's work, even if you don't know the name of the mastermind behind it. Every time you pick up a can of Diet Coke or Fresca, pour a glass of MinuteMaid OJ or a shot of Knob Creek bourbon, or find yourself dreaming about the ...

From LINDA TISCHLER, Fast Company,  12 Oct 2009

Related Topics: Joe Duffy,  AIGA,  BMW,  Starbucks Corp,  McDonald's

Five Burning Questions About How to Work With Headhunters

The unemployment numbers continue to rise. The pundits are predicting a slow--some say ‘jobless’--recovery. If only you could get on some hot shot headhunter’s radar, you’d be all set, right? Not necessarily, says a contrarian new book by Nick ...

From LINDA TISCHLER, Fast Company,  8 Oct 2009

Introducing Guest Blogger Graham Button: Designing Experiences That Are "True from the Center"

While he didn't know it at the time, Graham Button hit a significant career turning point the day that Grey Worldwide won the Frontier Airlines account. In the course of working with the airline, Button, the ad agency's creative director, became ...

From LINDA TISCHLER, Fast Company,  5 Oct 2009

Related Topics: Frontier Airlines,  Steelcase Inc.,  Boeing,  Vail Resorts, Inc.

Want to Improve Democracy? Try Design Thinking

Better ballot design could have changed the results of the 2000 election. A better design for information sharing might have prevented 9/11. Now, could design thinking help fix something fundamentally broken in American democracy: how we engage in ...

From LINDA TISCHLER, Fast Company,  28 Sep 2009

Related Topics: Fast Company,  Tim Brown,  Google Inc.,  Facebook Inc.

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