Articles Written by:    LEE ODDEN     

Book Review: Crush It by Gary Vaynerchuck

I picked up a copy of Gary Vaynerchuck’s book “Crush It” to read on my way to DMA in San Diego. Get the book from Amazon (link above) not at the airport unless you’re funding your own stimulus package for airport book stores. For readers that are not ...

From LEE ODDEN, TopRank Online Marketing Blog,  18 Oct 2009

Top 10 Pitfalls of International SEO

TopRank is fortunate to have an excellent team of consultants, many of whom contribute here at Online Marketing Blog.  It is therefore, a rare occasion that we invite guest posts. The globalization of search and to follow, search marketing, brings a ...

From LEE ODDEN, TopRank Online Marketing Blog,  13 Oct 2009

Ten Search Marketing Awards You Should Know

“A person will work for a living, but they’ll die for recognition.”  I’m not sure who I heard that from first, but it’s just as true for agencies and companies as it is for individuals.  One common way to recognize excellence is through awards. There ...

From LEE ODDEN, Online Marketing Blog,  12 Oct 2009
Related Topics: Yahoo!

Social Media at a Fortune 10 Company: Scott Monty Keynote

Kudos to MIMA for getting Ford’s Scott Monty to do a session at the MIMA Summit, “Social Media at a Fortune 10 Company”.  Scott will be keynoting the DMA International conference in San Diego with Martha Stewart later this month (10,000 attendees) and ...

From LEE ODDEN, TopRank Online Marketing Blog,  5 Oct 2009
Related Topics: Ford Motor Company,  Twitter Inc,  Martha Stewart,  Henry Ford,  Facebook Inc.

Social SEO & Channels of Distribution

At several conferences I’ve used the image above to illustrate how a blog can be the centerpiece to a social SEO effort where objectives are focused on raising brand awareness and improving customer relationships in a way that is beneficial to search ...

From LEE ODDEN, TopRank Online Marketing Blog,  5 Oct 2009
Related Topics: Google Inc.,  Yahoo!,  Facebook Inc.,  Twitter Inc

Follow Me Follow You: WhyFollow Twitter Poll

With Twitter riding the social media wave to a $1 billion valuation, the attention from celebrities, usefulness for everything from real-time communications in natural disasters to serving as a profitable marketing channel, a momentum of interest has ...

From LEE ODDEN, TopRank Online Marketing Blog,  30 Sep 2009
Related Topics: Twitter Inc

10 SEO & Social Media Posts To Read Before MIMA Summit

In just under a week the annual Minnesota Interactive Marketing Association Summit will be held downtown Minneapolis at the Hilton. With keynotes from Seth Godin and Jackie Huba as well as a collection of local and national subject matter experts ...

From LEE ODDEN, TopRank Online Marketing Blog,  29 Sep 2009
Related Topics: Twitter Inc,  Ford Motor Company,  Seth Godin,  Wells Fargo,  Google Inc.

Review: YouTube and Video Marketing An Hour A Day

“Master Story Teller”, that’s how I would describe Greg Jarboe, someone I’ve known in the internet marketing and PR world for several years. Now he’s pioneered yet another essential digital marketing channel: online video. In , Greg has assembled a ...

From LEE ODDEN, TopRank Online Marketing Blog,  24 Sep 2009
Related Topics: Google Inc.,  Paris Hilton

100+ Search Marketing Resources to Learn SEO & PPC

How do new marketers learn SEO and Pay Per Click? How do professionals stay current with search marketing tactics considering the sheer volume of social media distraction?  Last month we ran a poll of Online Marketing Blog readers to discover ...

From LEE ODDEN, TopRank Online Marketing Blog,  22 Sep 2009
Related Topics: Twitter Inc

Big Ben Edition: BIGLIST SEO Blog Reviews 090909

What a remarkable date today! 09/09/09.  Welcome to the UK Edition of TopRank’s BIGLIST of Search Marketing Blog reviews. Since I’m in London this week, (photo above was taken with my trusty3GS iPhone) I decided to focus mostly on SEO/PPC and Social ...

From LEE ODDEN, Online Marketing Blog,  9 Sep 2009

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