Articles Written by:    LEE ODDEN     

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Book Review: Socialnomics by Erik Qualman

“It’s a people driven economy stupid” and “Online word of mouth has made many traditional marketing strategies obsolete”. Those are powerful words and central to the theme in “Socialnomics” by Erik Qualman, Global VP for Online Marketing for EF ...

From LEE ODDEN, Online Marketing Blog,  17 Nov 2009
Related Topics: Barack Obama,  Google Inc.,  Twitter Inc,  Yahoo!,  Facebook Inc.

Google: Social Media is a Party, SEO is Bullsh*t, Advertising is Good For You

I noticed someone using Google suggest in another story today (honestly forgot where) and thought I’d see what Google “thinks” about social media. Then I tried SEO. Not surprising. Funniest of all, considering Google’s business model, was ...

From LEE ODDEN, Online Marketing Blog,  17 Nov 2009
Related Topics: Google Inc.

25 Link Building Tactics to Improve Blog Search Engine Rankings

Blogs are often touted as good for search engine optimization. The reality is, blogs are simply software tools and what you get out of them from a SEO perspective is in proportion to how well you know how to use them.  Good categorization and content ...

From LEE ODDEN, Online Marketing Blog,  8 Nov 2009

Reader Poll Winner: SEO Dojo for Best Paid Subscription SEM Community

TopRank has been publishing the BIGLIST of SEM blogs since Jan 2007. We’ve created other BIGLISTs of resources as well including the BIGLIST of 100+ Search Marketing Resources posted in October.  The categories for that list of SEM resources includes ...

From LEE ODDEN, Online Marketing Blog,  5 Nov 2009

How to Save Money on Social SEO Consulting

Social Media Marketing is getting a lot of attention in the media on and offline, causing many business marketers to wonder how to adjust budgets and resources to participate. Others that have allocated funds to Social Media and SEO programs without ...

From LEE ODDEN, Online Marketing Blog,  3 Nov 2009
Related Topics: Google Inc.,  Facebook Inc.

Pubcon Las Vegas 2009: Are You Ready?

Another year in the Search Marketing world, another WebmasterWorld Pubcon in Las Vegas.  Pubcon was one of the first search marketing conferences I attended and where I first met a number of highly talented SEOs in person. What I like about Pubcon is ...

From LEE ODDEN, Online Marketing Blog,  2 Nov 2009
Related Topics: Malcolm Gladwell,  Craig Newmark,  Craigslist.org,  SXSW

Reader Poll: Best Paid Subscription SEM Communities

We recently posted a list of over 100 resources our readers could leverage to learn more about marketing online through search. One of the categories was paid subscription SEM communities that offer training, forums and often times templates, forms ...

From LEE ODDEN, Online Marketing Blog,  27 Oct 2009

Defining Search Engine Optimization

The search engine industry frequently innovates as do consumer behaviors for discovery and sharing. Those changes require search marketers to take a fresh look at what (SEO) is and why companies should or should not engage in its practice. Defining ...

From LEE ODDEN, TopRank Online Marketing Blog,  26 Oct 2009
Related Topics: Google Inc.,  Wikipedia

Book Review: Putting the Public Back in Public Relations

When Brian Solis asked me to do a review of , the book he and Deidre Breakenridge published earlier this year,  it didn’t take a second to say yes. Putting that decision into action took a little longer and it finally took some time on a plane to get ...

From LEE ODDEN, TopRank Online Marketing Blog,  21 Oct 2009
Related Topics: Facebook Inc.,  Twitter Inc

The Truth About SEO

I’ve been in the business of SEO for about 12 years and have worked with hundreds of companies of all sizes. I cannot be anything but biased towards the benefits of optimizing web sites to improve visibility in search and the commercial outcomes that ...

From LEE ODDEN, Online Marketing Blog,  19 Oct 2009

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