Articles Written by:    LEE ODDEN     

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Reader Poll Winner: SEO Dojo for Best Paid Subscription SEM Community

TopRank has been publishing the BIGLIST of SEM blogs since Jan 2007. We’ve created other BIGLISTs of resources as well including the BIGLIST of 100+ Search Marketing Resources posted in October.  The categories for that list of SEM resources includes ...

From LEE ODDEN, Online Marketing Blog,  5 Nov 2009

How to Save Money on Social SEO Consulting

Social Media Marketing is getting a lot of attention in the media on and offline, causing many business marketers to wonder how to adjust budgets and resources to participate. Others that have allocated funds to Social Media and SEO programs without ...

From LEE ODDEN, Online Marketing Blog,  3 Nov 2009
Related Topics: Google Inc.,  Facebook Inc.

Pubcon Las Vegas 2009: Are You Ready?

Another year in the Search Marketing world, another WebmasterWorld Pubcon in Las Vegas.  Pubcon was one of the first search marketing conferences I attended and where I first met a number of highly talented SEOs in person. What I like about Pubcon is ...

From LEE ODDEN, Online Marketing Blog,  2 Nov 2009
Related Topics: Malcolm Gladwell,  Craig Newmark,  Craigslist.org,  SXSW

Reader Poll: Best Paid Subscription SEM Communities

We recently posted a list of over 100 resources our readers could leverage to learn more about marketing online through search. One of the categories was paid subscription SEM communities that offer training, forums and often times templates, forms ...

From LEE ODDEN, Online Marketing Blog,  27 Oct 2009

Defining Search Engine Optimization

The search engine industry frequently innovates as do consumer behaviors for discovery and sharing. Those changes require search marketers to take a fresh look at what (SEO) is and why companies should or should not engage in its practice. Defining ...

From LEE ODDEN, TopRank Online Marketing Blog,  26 Oct 2009
Related Topics: Google Inc.,  Wikipedia

Book Review: Putting the Public Back in Public Relations

When Brian Solis asked me to do a review of , the book he and Deidre Breakenridge published earlier this year,  it didn’t take a second to say yes. Putting that decision into action took a little longer and it finally took some time on a plane to get ...

From LEE ODDEN, TopRank Online Marketing Blog,  21 Oct 2009
Related Topics: Facebook Inc.,  Twitter Inc

The Truth About SEO

I’ve been in the business of SEO for about 12 years and have worked with hundreds of companies of all sizes. I cannot be anything but biased towards the benefits of optimizing web sites to improve visibility in search and the commercial outcomes that ...

From LEE ODDEN, Online Marketing Blog,  19 Oct 2009

Book Review: Crush It by Gary Vaynerchuck

I picked up a copy of Gary Vaynerchuck’s book “Crush It” to read on my way to DMA in San Diego. Get the book from Amazon (link above) not at the airport unless you’re funding your own stimulus package for airport book stores. For readers that are not ...

From LEE ODDEN, TopRank Online Marketing Blog,  18 Oct 2009

Top 10 Pitfalls of International SEO

TopRank is fortunate to have an excellent team of consultants, many of whom contribute here at Online Marketing Blog.  It is therefore, a rare occasion that we invite guest posts. The globalization of search and to follow, search marketing, brings a ...

From LEE ODDEN, TopRank Online Marketing Blog,  13 Oct 2009

Ten Search Marketing Awards You Should Know

“A person will work for a living, but they’ll die for recognition.”  I’m not sure who I heard that from first, but it’s just as true for agencies and companies as it is for individuals.  One common way to recognize excellence is through awards. There ...

From LEE ODDEN, Online Marketing Blog,  12 Oct 2009
Related Topics: Yahoo!

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