Articles Written by:    KERMIT PATTISON     

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Small-Business Guide: How to Market Your Business With Facebook

Business owner, you might want to friend Facebook. Identify a short list of goals before you begin. Show some personality in your page. Don't shill. Use your page to engage-and trust that sales will follow. Use Facebook data to analyze your ...

From KERMIT PATTISON, The New York Times,  11 Nov 2009
Related Topics: Facebook Inc.,  Starbucks Corp,  Paris Hilton

Small-Business Guide: The New Rules of Angel Investing

Angels still have wings, but they aren’t flying quite so high. Bootstrap as long as you can. Finding early ways to get revenue. Get to break even quickly and remember that VC financing has gotten harder to obtain. Practice pitching and be prepared ...

From KERMIT PATTISON, The New York Times,  28 Oct 2009
Related Topics: John Huston

A Guide to Assessing Franchising Opportunities

Ask yourself whether franchising is a good fit for your personality. Hire professional advisers to help you analyze business and legal aspects of the franchise. Talk to other franchisees in the chain. Weigh the benefits of owning a franchise ...

From KERMIT PATTISON, The New York Times,  16 Sep 2009

Managing Your Small Business’s Online Reputation

Your customers are talking about you and the whole world is listening. Set up automatic alerts to notify you when your business is mentioned in a review or blog. Local search sites are the new Yellow Pages -- make sure your business is listed. The ...

From KERMIT PATTISON, The New York Times,  29 Jul 2009
Related Topics: Opinion Research Corporation,  Google Inc.,  Twitter Inc

How to Enlist a Global Work Force of Freelancers

Small businesses increasingly are tapping a new talent pool: the world. Start small. Begin with bite-sized projects that allow you to test a freelancer without much risk. Do your due diligence. Scrutinize the freelancer just as you would a potential ...

From KERMIT PATTISON, The New York Times,  24 Jun 2009
Related Topics: Massachusetts Institute of Technology,  Harvard University,  eBay Inc.,  Craigslist.org,  Twitter Inc

FreeRisk: Crowdsourcing Credit Ratings?

The recent financial meltdown demonstrated that credit rating agencies were blind to the dangers ahead. Toby Segaran of Metaweb Technologies and Jesper Andersen of the Open Data Group hope that crowdsourcing and transparency can help fix this mess. ...

From KERMIT PATTISON, Fast Company,  3 Apr 2009

How Innovation Lead HTC to the Dream

Last week's unveiling of the new HTC Dream, the first handset powered by Google's Android platform, represents more than another innovation by the mighty Google. It also marks an important chapter for HTC, the Taiwanese company that manufactured the ...

From KERMIT PATTISON, Fast Company,  29 Sep 2008
Related Topics: Google Inc.

Selling Wine the Web 2.0 Way

Forget about essence of black currants -- this wine tastes like a dead deer with cherries sprinkled on top. This is the kind of candid review uncorked by Vaynerchuk as host of Wine Library TV, an offshoot of his family's New Jersey retail business. His ...

From KERMIT PATTISON, Fast Company,  16 Sep 2008
Related Topics: New York Jets

The Social Capital Investment Strategy

Can't get that VC firm to return your calls? Don't despair! Startups can increasingly scale up by taking advantage of another type of capital -- social capital. Litman, a prominent entrepreneur, says it's easier than ever to leverage relationships into ...

From KERMIT PATTISON, Fast Company,  8 Sep 2008
Related Topics: Twitter Inc

Animoto: The No-Infrastructure Startup

In the old days, tech companies faced the substantial capital expense of buying lots of expensive hardware, not to mention hiring IT people to maintain them. Animoto represents a new type of company -- one that outsources virtually all of its computing ...

From KERMIT PATTISON, Fast Company,  3 Sep 2008
Related Topics: Facebook Inc.,  MTV,  VH1,  Peter Jennings

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