Articles Written by:    JULIE MASON     

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Registering disapproval

F or almost 30 years, I worked in various capacities for the federal and provincial NDP, most recently as chief of staff for Alexa McDonough. I've always been proud to be a member of the NDP - but as I watched 12 New Democrats vote to end the long- gun ...

From JULIE MASON, Globe and Mail,  7 Nov 2009
Related Topics: Alexa McDonough

Online Media Daily: The Top Three Webinar Must-Knows

Webinars, or web seminars, are increasing in popularity - especially among B2B audiences. According to a study by B2B Magazine and the Association of National Advertisers (ANA), 54% of B2B marketers find Webinars an effective new ...

From JULIE MASON, MediaPost.com,  2 Jul 2008

Building Smarter Landing Pages For Stronger Leads

My December article, Think Beyond The Click: How To Build Landing Pages That Convert, received some great feedback, and raised some questions, so I've decided to address a few more important topics about landing pages. Readers commented that the ...

From JULIE MASON, Search Engine Land,  23 Jan 2008

Think Beyond The Click: How To Build Landing Pages That Convert

Landing pages are an important tool in any online marketing campaign. They are one of the best ways to convert web clicks into clients, and can help to maximize your online performance. Here are some tips for getting started and building an effective ...

From JULIE MASON, Search Engine Land,  14 Dec 2007

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