Articles by ALEX MINDLINhttp://labs.daylife.com/journalist/alex_mindlinArticles by ALEX MINDLIN, aggregated by daylife.comen-usTue, 24 Nov 2009 02:49:21 GMTTue, 24 Nov 2009 02:49:21 GMTDaylife Betaken@daylife.comken@daylife.comDrilling Down: It’s the Scent That Tickles the Memoryhttp://feeds.nytimes.com/click.phdo?i=3731508f16339a1c773c58c122468cfbOnly recently have companies begun assigning smells to everyday products: frangipani-scented sewing threads, tires that smell like roses. A paper soon to be published in the Journal of Consumer Research confirms the wisdom of this tactic, finding that ...Mon, 16 Nov 2009 02:46:22 GMThttp://feeds.nytimes.com/click.phdo?i=3731508f16339a1c773c58c122468cfbJournal of Consumer ResearchDrilling Down: Sending a Message, Again and Againhttp://feeds.nytimes.com/click.phdo?i=83c7461243137d24b18d3b85f2c9ed1dThe number of text messages transmitted in the United States grew by more than 80 percent over the 12 months ended in June, according to a report just released by CTIA, a communications industry group. That figure measures the number of messages sent ...Sun, 08 Nov 2009 23:38:20 GMThttp://feeds.nytimes.com/click.phdo?i=83c7461243137d24b18d3b85f2c9ed1dDrilling Down: Children Watch More TV Than Everhttp://feeds.nytimes.com/click.phdo?i=8e449db87b74630858e002986e91b119If there is a practical limit to the amount of television a child can watch, we have not yet discovered it. Nielsen reported last week that children ages 2 to 5 spent nearly 25 hours a week watching television, the highest figure on record. They spent ...Mon, 02 Nov 2009 03:12:51 GMThttp://feeds.nytimes.com/click.phdo?i=8e449db87b74630858e002986e91b119TiVo Inc.Drilling Down: Models Strike a Chord in Self-Esteemhttp://feeds.nytimes.com/click.phdo?i=03bc8059448b5c60c03dbaa4edf18f56An article soon to be published in The Journal of Consumer Research explores the self-esteem among women looking at pictures of models. In one experiment, women with low body-mass measurements were shown to have thought about thinness after looking at ...Mon, 26 Oct 2009 01:14:19 GMThttp://feeds.nytimes.com/click.phdo?i=03bc8059448b5c60c03dbaa4edf18f56Journal of Consumer ResearchDrilling Down: For Critics, Soft Approach Can Go Farhttp://feeds.nytimes.com/click.phdo?i=4dfc35b1b65771df48993ee837355066Experts are more persuasive when they seem tentative about their conclusions, a study soon to be published in the Journal of Consumer Research suggests. But the opposite is true of novices, who grow more persuasive with increasing certainty. In one ...Sun, 18 Oct 2009 23:53:19 GMThttp://feeds.nytimes.com/click.phdo?i=4dfc35b1b65771df48993ee837355066Journal of Consumer ResearchDrilling Down: Web Display Ads Attract Fewer Clickshttp://feeds.nytimes.com/click.phdo?i=246b3050522c3c2ab66629f4438f9fdaA familiar workhorse of Internet advertising is the display, or graphical, ad. Roughly a third of all online ad spending goes to such ads, yet Internet users are increasingly reluctant to click on them. A recent study, by the research firm comScore, ...Mon, 12 Oct 2009 00:56:26 GMThttp://feeds.nytimes.com/click.phdo?i=246b3050522c3c2ab66629f4438f9fdaDrilling Down: No Fury Like a Customer Mistreatedhttp://feeds.nytimes.com/click.phdo?i=29a2fd7aab497e3398e56764b693e4f0Retailers fear, with reason, the vengeful consumer. Angry customers, if not assuaged, can post complaints online, or even create Web sites denouncing the guilty party. A study soon to be published in the Journal of Consumer Research studies the ...Mon, 05 Oct 2009 00:38:46 GMThttp://feeds.nytimes.com/click.phdo?i=29a2fd7aab497e3398e56764b693e4f0Drilling Down: Hit TV Shows Have Most-Skipped Adshttp://feeds.nytimes.com/click.phdo?i=3c7c7ddcac0eabae0ee31817f0f4841cThe most popular television programs had the least-watched commercials, TiVo reported last week. The company said that nearly all of the television shows that won 2009 Emmys showed higher levels of ad-skipping than the averages for their respective ...Mon, 28 Sep 2009 02:45:24 GMThttp://feeds.nytimes.com/click.phdo?i=3c7c7ddcac0eabae0ee31817f0f4841cTiVo Inc.Tina FeyDrilling Down: Perceiving the Risk of Stock Pickinghttp://feeds.nytimes.com/click.phdo?i=60372a72aee917254290b698e72e627aConsider a stock that picks up 10 cents on even days of the month and loses that much on odd days. Now imagine, instead, a stock that picks up value until the midpoint of the month, and then sinks until the endpoint. Both stocks offer the same monthly ...Mon, 21 Sep 2009 01:16:23 GMThttp://feeds.nytimes.com/click.phdo?i=60372a72aee917254290b698e72e627aNew York UniversityDrilling Down: Turning to Premium Credit Cardshttp://feeds.nytimes.com/click.phdo?i=d3a0ca1a968dc2ef1229d37652c6d9aeContinuing a pattern that has held for more than a year, credit card issuers last quarter mailed out fewer new-card offers than they did in the quarter before. But 28 percent more offers were sent to consumers with the best credit for two lines of ...Mon, 14 Sep 2009 03:05:25 GMThttp://feeds.nytimes.com/click.phdo?i=d3a0ca1a968dc2ef1229d37652c6d9aeMasterCard