Articles Written by:    JOSHUA GREENBAUM     

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See You in the Cloud

This post marks the end of my relationship with ZDNet — though not the end of my blogging career by a long shot. I’ll still be blogging — can’t seem to give it up now that it’s in my blood — but over on my own Wordpress site, where the requirements for ...

From JOSHUA GREENBAUM, ZDNet,  1 Dec 2008
Related Topics: Wordpress

Microsoft, Creative Financing, and the Bank of EAC

Microsoft’s announcement that it would offer 0% financing to new customers of its Dynamics product line is a welcome offering at a time when the credit crisis requires out-of-the-box solutions to the fact that a bunch of ungrateful banks are unwilling ...

From JOSHUA GREENBAUM, ZDNet,  13 Nov 2008
Related Topics: Microsoft Corporation,  Alan Greenspan

More optimistic views on the future of enterprise software

With SAP’s decision to forgo its 2009 guidance a paradoxical beacon of truth in a falling market, I have decided to return from vacation a day early and get busy trying to gauge the market for enterprise software in the coming year. It’s not an easy ...

From JOSHUA GREENBAUM, ZDNet,  30 Oct 2008
Related Topics: IBM,  Microsoft Corporation,  Oracle,  Forrester Research, Inc.,  Thomas Friedman

Remember IBM at $10.50 per Share? Oracle as a penny stock? Tales of Hope from the Great High Tech Depression of â??89

Paraphrasing Edgar Allen Poe’s The Raven seems somehow appropriate to this moment, when it seems that everything we’ve all worked and dreamed about is going up in smoke. And yet, having seen a version of this movie more than once, I’d like to offer a ...

From JOSHUA GREENBAUM, ZDNet,  10 Oct 2008
Related Topics: Oracle,  IBM

Léo Apothekerâ??s Leadership Opportunity: SAP At the Crossroads

Léo Apotheker is slated to take over the helm of SAP this January, and while many have worked with him, broken bread with him, and generally admired his business acumen and very successful career, there’s one problem with his ascension to the top ...

From JOSHUA GREENBAUM, ZDNet,  18 Sep 2008
Related Topics: Oracle,  Business Objects S.A.

Get A Clue, Google: Your EULA Policies Stink!

It turns out that Google’s Chrome, like Google’s Apps, started life with the same ridiculous EULA, the one that gives GOOG the right to use any content you send to Chrome (and Apps as well) in any way that Google sees fit. They generously allowed you ...

From JOSHUA GREENBAUM, ZDNet,  8 Sep 2008
Related Topics: Google Inc.

Microsoft Hitting Google Where it Hurts: Making Ad Words Accountable

The Genghis Kahn school of marketing, made famous in the 1980s by Larry Ellison, has as its principle maxim the notion that it’s not enough that one succeeds, one’s opponents must also fail. A look under the covers at one of Microsoft’s latest ...

From JOSHUA GREENBAUM, ZDNet,  8 Sep 2008
Related Topics: Microsoft Corporation,  Google Inc.,  Larry Ellison,  Henry Ford

The End of SaaS? Or Just the End of Hype?

Lawson CEO Harry Debes started — or rather continued — a brouhaha that’s getting some pixels in the blogosphere, and his position is worth commenting on for both its courage (foolhardy) and its excess (hyperbolically so). According to Harry, the SaaS ...

From JOSHUA GREENBAUM, ZDNet,  28 Aug 2008

Expensive Oil, Stupid Trade Groups, and Pending Enterprise Software Growth

USA Today had an interesting article today that calls into question a few of the doomsday scenarios that have dominated US policy-makers and those for whom policy has been made over the last decade or so. And in the process America’s newspaper debunks ...

From JOSHUA GREENBAUM, ZDNet,  12 Aug 2008
Related Topics: Thomas Friedman

My 15 minutes with Bill Gates

In the early days of PC computing Joshua Greenbaum crossed swords with Bill Gates. Greenbaum thought he had the best of the encounter. Nothing could have been further from the truth. Once upon a time, when Bill Gates still flew with the public and I was ...

From JOSHUA GREENBAUM, Silicon.com,  11 Jul 2008
Related Topics: Bill Gates,  Microsoft Corporation

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