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What are the best (corporate) mobile applications?

It's my contention that consumers are surrounded by more information, with more immediate access to it, than ever before. Mobile Internet access (but also mobile email and SMS text messages) are a big part of that. Mobile applications can get access to ...

From JOSH BERNOFF, Groundswell,  19 Nov 2009

Why the FDA needs to accept PhRMA’s Social Proposal

The pharmaceutical industry and the FDA are in a strange position.   People are discussing drugs and treatments all over net, from WebMD to the American Cancer Society’s Cancer Survivors’ Network. But pharmaceutical companies can’t encourage or ...

From JOSH BERNOFF, Groundswell,  13 Nov 2009

Related Topics: US Food and Drug Administration,  American Cancer Society

Google search vs. Twitter search vs. your own personal groundswell

P.S. Thanks to my Twitter follower helpers: @melissaMboyes, @benkunz, @ChrisThilik, @Amontero, @amklaasen, @stefanomaggi, @JaneBozarth, and @warrenng Where do you go when you need the answer to a question? While writing the first chapter of ...

From JOSH BERNOFF, Groundswell,  6 Nov 2009

Related Topics: Twitter Inc,  Google Inc.,  Sacha Baron Cohen

You CAN do a successful social application. Anyone can.

Look, people the message is this: Do not tell me you cannot do this. People in every country and in every industry, with all sorts of customers and all sorts of management and all sorts of objectives, are creating not just innovative but incredibly ...

From JOSH BERNOFF, Groundswell,  29 Oct 2009

Seth Godin Is Right: Some People Are Better Than Others

The challenge, then is to look for cues that people give you that they are better, and then cater to them. Every industry has people who are worth more, buzz more, care more and buy more than other people. Don't treat people the same, find the ones ...

From JOSH BERNOFF, Groundswell,  27 Oct 2009

Related Topics: Seth Godin,  TypePad

Twitterville: A (Twittered) interview with Shel Israel

Shel Israel has written a great book, Twitterville, that really shows how businesses large and small can use Twitter as a communications tool. I loved it because of the richness of the stories. Worth your time. We conducted an experiment -- we did an ...

From JOSH BERNOFF, Groundswell,  16 Oct 2009

Related Topics: Comcast

Groundswell Wins AMA's Berry Prize for Best Marketing Book

Groundswell hit a real ‘sweet spot’ with the selection committee. Not only does it deal with crucial, cutting edge set issues of importance to both large and small firms, but it does so in very pragmatic fashion. Li and Bernoff present a very ...

From JOSH BERNOFF, Groundswell,  15 Oct 2009

Join me for a Twitter interview with Shel Israel, author of "Twitterville"

I've been very impressed with Shel Israel's new book "Twitterville." Shel practically initiated the study of corporate social media with his book "Naked Conversations," coauthored with Robert Scoble. Now he's done it again, with a highly readable, ...

From JOSH BERNOFF, Groundswell,  12 Oct 2009

Related Topics: Twitter Inc,  Scobleizer

Don't Screw Up Your Mobile Marketing Opportunity

Mobile advertising has been the coming thing for so long that some of us gave up on it. Now it’s here. In a Forrester Research survey of 176 interactive marketers in March, one in three were currently using mobile marketing, and another third were ...

From JOSH BERNOFF, Groundswell,  6 Oct 2009

Related Topics: Forrester Research, Inc.,  Ford Motor Company,  American Idol,  Unilever PLC,  MTV

Dear Groundswell: Is it ok to use mobile devices in a meeting?

As I continue my Social Netiquette investigations this question comes up over and over again. No less than the New York Times weighed in, but not in any definitive way. There are countless netiquette sources that say it's rude to take a mobile phone ...

From JOSH BERNOFF, Groundswell,  5 Oct 2009

Related Topics: Twitter Inc

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