Only about 20% of visitors come to an e-commerce website to make a purchase - so why do most marketers cling to the conversion metric as the Holy Grail of success? The truth is, measuring task completion is a much more valuable metric. People have ...
SAUSALITO, Calif. - I’m driving through fog, heading north across the Golden Gate Bridge, toward the Shangri-La lushness that is Marin County. The Golden Gate - the strait below me where San Francisco Bay meets the Pacific Ocean - was called that long ...
A composed salad of salmon, potatoes, eggs, and leafy greens is a dish that seems just right all summer. Yukon Gold potatoes boil nicely and their yellow flesh looks pretty next to flaky pink salmon. When the potatoes are cooked remove them from the ...
MARFA, Texas - I'm on a ranch, in bed, under dusty red wool blankets. The fire in the fireplace is smoldering. It is morning but not quite light. There are bird sounds - a dove, a phoebe. The sun comes up fast and bold. There is no softness, that will ...
MARFA, Texas - At lunchtime the Food Shark rolls into the empty ranch town. It's a 1974 Butter-Krust brand bread truck stripped down to galvanized aluminum. "Food Shark" is hand painted on the side and the eight-track player blares Led Zeppelin. The ...
MOBILE, Ala. - The center of great Alabama barbecue may be Decatur, in the northwest corner of the state, where Big Bob Gibson started serving smoked pork with a distinctive tart white sauce in 1925. Or it might be Tuscaloosa, where Dreamland Bar-B-Que ...
Crisp and licorice-y fennel is eaten raw, roasted, or used to flavor a broth. Very thinly sliced in a salad, fennel is bright and refreshing - like celery but with an edgier flavor. In a broth, its sweet anise taste can bring out the best in fish or ...
PORTLAND, Maine - The maccheroni pomodoro at Paciarino, a brand new pasta restaurant here, is a simple, perfect dish. Similar to rigatoni, maccheroni is handmade daily in the restaurant's big open kitchen. The sauce, bright red and summertime sweet - ...
MACHIAS, Maine - Room No. 6 at the Machias Motor Inn looks out onto the mighty frozen Machias River. Across the way lumpy, spruce-covered bluffs float in the fog. Ravens and gulls hop around in puddles. Open the sliding glass doors and listen to the ...
At El El Frijoles (no connection beyond the pun to L.L. Bean) husband and wife Michael Rossney and Michele Levesque serve taquería takeout or sit-down from a barn in their backyard. "Maine is a state with some pretty gnarly Mexican food, pretty ...
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