Articles Written by:    JONATHAN HOCHMAN     

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How To Avoid Getting Your Search Rankings Trashed By Malware

As if SEOs don’t have enough things to worry about already, add malware to the list. Why does malware matter to SEOs? If the site you are working on gets infected, its search traffic will plummet. Search engines attempt to remove infected pages from ...

From JONATHAN HOCHMAN, Search Engine Land,  4 Sep 2009
Related Topics: Google Inc.

An Update On Javascript Menus And SEO

About a month ago Monitronics had deployed a new site built with DotNetNuke and the Solpart version 1.7.2 menu system. You can see what technologies were used by reading the comments in the source code. DNN is an open source framework for building ...

From JONATHAN HOCHMAN, Search Engine Land,  9 Jan 2009
Related Topics: Google Inc.,  Microsoft Corporation,  Yahoo!

McCain Website Gaffes

I spotted an interesting story on Talking Points Memo about how John McCain had a menu item "Golf Gear" on his campaign website. My first thought was that this must have been clever hacker trying to make McCain look like an elitist. But no, the McCain ...

From JONATHAN HOCHMAN, Search Engine Land,  11 Jun 2008
Related Topics: John McCain,  Barack Obama

Twelve Simple Ways To Write Search-Friendly HTML Code

This morning I was handing off a project to a developer and found myself ranting about the common mistakes developers make when coding HTML. These boneheaded mistakes can cause search engines to choke when it comes to indexing your websites. And its ...

From JONATHAN HOCHMAN, Search Engine Land,  30 May 2008

Legitimate, Useful Subversion For Search Engine Marketers

Often, the hardest part of any search engine optimization or marketing campaign is getting changes made to the website. Figuring out what to do is often easier than convincing all the stakeholders—including marketers, IT departments, web developers—to ...

From JONATHAN HOCHMAN, Search Engine Land,  8 Apr 2008
Related Topics: Forrester Research, Inc.

Using Wikipedia To Reveal Web Traffic Data

Before investing time and effort in search rankings, and even before setting client expectations, it makes sense to gather whatever intelligence you can about the keywords you'd like to rank for. SEOs and webmasters have few reliable sources of ...

From JONATHAN HOCHMAN, Search Engine Land,  12 Mar 2008
Related Topics: Hillary Rodham Clinton,  George W. Bush,  John McCain,  Danny Sullivan,  Google Inc.

Virtual Blight & The Ten Commandments For Online Marketers

The commandments represent what Internet users already expect. Unfortunately, many players rationalize their own breaches whenever a little cheating is profitable. We, the Internet community, need to take a stand against blight. Major online ...

From JONATHAN HOCHMAN, Search Engine Land,  18 Feb 2008
Related Topics: Google Inc.

URL Rewriting & Custom Error Pages In ASP.NET 2.0

# Page moved to new location. Return a 301 redirect RewriteRule /oldurl.aspx /newurl.aspx [RP, I] # Canonicalize URLs to use a standard hostname RewriteCond Host: (?!^www\.test\.com$).* RewriteRule (.+) http\://www.test.com$1 [RP,I]  ...

From JONATHAN HOCHMAN, Search Engine Land,  21 Sep 2007
Related Topics: Microsoft Corporation

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