Problem is, the answer to all of those questions can be easily faked. Here's how... Numbers do not automatically translate to engagement and value from a book marketing standpoint. It's the rally cry of publishers... Want a book deal? Show me ...
"What so many people don't realize is that self-pubbed writers are not a group of frustrated, no-talent writers. Rather they include established authors like Stephen King, intellectuals like Noam Chomsky and Lisa Genova and Brunonia Barry, writers ...
A few days ago, I got a call from an acquaintance who was looking to put out a book. The idea behind it was, according to all in the know, stunning. A virtual guaranteed bestseller. I hadn't heard it yet, but going on the quality of this guy's ideas, I' ...
Charging readers a flat rate that would allow them access to all of a information provider's online content similar to a traditional subscription model was favored by 25% of respondents, especially those from Europe. Paying for snippets of content ...
It’s the reason people love NASCAR and read National Enquirer. We don’t want to admit it. We’re not supposed to feel that way. But secretly buried, deep down inside, we all want a front row seat to the wipe out of the season. It’s not that we want to ...
It wasn’t so hard to skate by when all ships were buoyed, when everyone was flush with cash. You didn’t have to work so hard to show you were the best. Or at least better than others. You just had to be good enough to take a big enough piece of the pie ...
Label Your Takeaway products – One of the fastest easiest ways to get people to literally pay to help brand you is to add labels, logos and brand ID to items they already buy. So, for example, if you have a restaurant and people take out food, add ...
Ever wonder if your slogan or tag line was doing what it was supposed to do? Well, living in New York City, I see somewhere in the order of millions of slogans a year, some great, some funny, a few are memorable, but, all too often, business slogans ...
It’s one of the most common complaints on the planet and it comes in many forms: “I just sat down, you get up.” “I’m too tired, too achey, too frazzled.” “Can’t a person have 5-minutes to just chill out?” “I’m burned out.” “I’m feeling a little… ...
Relentless stress, longer workdays, fewer vacations, destructive nutrition and an epidemic of inactivity have led to an adult generation plagued by chronic pain, fatigue, disease and frustration. In search of an answer that does not require a lifetime ...
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