Articles Written by:    JOEL MAKOWER     

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Searching for Greenwash at Greenbuild

I'll admit to entering the halls of Greenbuild -- the mammoth green building conference and expo, held last week in Phoenix -- with a cynical theory: Greenbuild would be filled with greenwash. I assumed that with nearly 1,100 exhibitors, up 25 percent ...

From JOEL MAKOWER, GreenBiz,  16 Nov 2009
Related Topics: BASF,  Johnson Controls, Inc.,  Steelcase Inc.,  Bridgestone

Green Consumers and the Recession: Is It Really Different This Time?

How have consumers' green shopping habits changed during these tough economic times? There are at least a couple schools of thought: One, that green consumerism has gotten steamrolled by the recession, viewed as a luxury no longer affordable; the other, ...

From JOEL MAKOWER, GreenBiz,  9 Nov 2009
Related Topics: Wal-Mart

Introducing ... the Green Confidence Index

• Responsibility -- how well various groups and institutions are addressing environmental issues: too much, enough, or too little. The groups include the U.S. government, state and local governments, major corporations, individuals' own employers, ...

From JOEL MAKOWER, GreenBiz,  26 Oct 2009
Related Topics: Wal-Mart,  General Electric,  Johnson & Johnson

Do People Really Care About the Climate?

• The Pew Research Center for the People & the Press last week reported that "There has been a sharp decline over the past year in the percentage of Americans who say there is solid evidence that global temperatures are rising. And fewer also see ...

From JOEL MAKOWER, GreenBiz,  25 Oct 2009
Related Topics: Pew Research Center

The View from the Climate Crossroads

Joel Makower: So Cara, tell me first why there was a need to write this guide? Cara Pike: Well, Climate Crossroads was really intended to take a long picture – a big picture, long-term view at public opinion and global warming. So rather than just ...

From JOEL MAKOWER, GreenBiz,  25 Oct 2009
Related Topics: The View,  Joel Makower

A Look Inside Good Housekeeping's Green Seal

It's long stated as near fact by observers of the confusing and confounding green marketplace that what's needed, once and for all, is something akin to a Good Housekeeping Seal for the environment. Good Housekeeping, it seems, represents a pinnacle of ...

From JOEL MAKOWER, GreenBiz,  18 Oct 2009
Related Topics: Good Housekeeping

Sky Vegetables: Taking Green Roofs to New Heights

"Hi, I'm Keith. We take underutilized space in urban areas and grow food there, creating green jobs, providing access to fresh produce, localizing the economy, and creating a better life by building communities through growing vegetables." I have to ...

From JOEL MAKOWER, GreenBiz,  7 Oct 2009

Who's Invested in Newsweek's Least-Green Companies? (Maybe You)

One aspect of Newsweek's just-released rankings of 500 leading companies' environmental policies and performance is to view the list from an investor perspective. Specifically: Who are investors in the worst-ranked companies? You might be surprised to ...

From JOEL MAKOWER, GreenBiz,  21 Sep 2009
Related Topics: Newsweek,  TIAA-CREF,  Vanguard Group,  State Street,  BlackRock, Inc.

Inside Newsweek's New Green Corporate Rankings

• an "environmental impact score," based on more than 700 metrics, compiled by Trucost, a leading provider of data and analysis on company emissions and natural resource use; • a "green policies score," an analysis of corporate policies and ...

From JOEL MAKOWER, GreenBiz,  21 Sep 2009
Related Topics: Newsweek,  Bunge Limited,  FirstEnergy,  ConAgra Foods, Inc.,  Peabody Energy

Northern Exposure, Scandinavian Style

How does one explain U.S. environmental and climate policies and related corporate practices to audiences in the progressive countries of Norway and Denmark? Pondering that question became a near obsession for me over the summer, as I anticipated my ...

From JOEL MAKOWER, GreenBiz,  13 Sep 2009
Related Topics: Pfizer Inc.,  Microsoft Corporation,  IBM,  McDonald's

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