op·ti·mize: To make as perfect or effective as possible. “Making your site the best it can be for users and search engines.” SEO is both as simple and as difficult that Making something optimal by its very nature is going to be hard work. Being the ...
In the article, he apologized to his audience of budding SEOs for having ever told them to do what’s right for their users. In fact, he called putting your users first, “utterly false and tragically misleading.” If you listen to this advice, your SEO ...
Yet SEO is nothing more or less than an additional marketing channel for your business. Let me explain, with a story. We have a client who had not had any SEO work performed until they hired our company. They’re not in a hugely competitive space, but ...
…and how it relates to your business and your SEO. As I write this, I’m on vacation in the Russian River Valley of Sonoma County, CA. While this won’t be 100% organic SEO as is usually the topic, I’ll try my best to tie some of my vacation experiences ...
If you’ve read any of my articles on SEO over the years, you know my pet peeve. It’s the wasted time and money spent to perform useless SEO parlor tricks that have little-to-no effect on the bottom line. With the latest brouhaha over PageRank sculpting, ...
A few months ago, I was quoted by Google’s Matt Cutts as saying that “website developers keep SEOs in business.” I honestly do believe that and have for a long time. While I don’t mean to say that ALL website designers/developers believe or do all of ...
For purposes of this article, let’s assume that you’ve already optimized your website for a number of keyword phrases across a variety of pages within your website. Let’s also assume that you’ve kept a list of those phrases handy, as you’ll need to ...
It seems that once a year for the past five years or so, a search engine representative will stand up at a conference and announce that they are now indexing Flash. Website designers jump with glee, and SEOs lament that all the work they did educating ...
Q. What should I do if my rankings drop by 10 pages in the SERPs? Q. To what extent is SEO effective? Q. Should my Title tag exactly match the main headline on my page? Q. Should I change my URLs to have keywords within them? Q. How many keyword ...
In January of 2008, I issued my predictions for the upcoming year in the SEO industry. Now that it’s a year later, let’s look back and see how I did. My first prediction was: I predicted that more large companies and big brands would realize the value ...
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