Articles Written by:    JAMES FARRAR     

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KFC UNThinking at the UN

Honestly, the professional PR brigade never cease to amaze me with some of the nuttiest ideas for brand enhancement that all too often turn out to be just the opposite.  My ZDNet colleague Jason Perlow was spammed today by a top PR agency with this ...

From JAMES FARRAR, ZDNet,  22 Oct 2009
Related Topics: Yum! Brands,  U N Security Council,  International Criminal Court

Apple deletes the US Chamber

Is this man the only climate ally left for the US Chamber? Back in May I wrote about how the US Chamber was losing friends fast with its ‘head in sand’ position on climate change. Since then things have seriously  started to descend into farce. In fact, ...

From JAMES FARRAR, ZDNet,  7 Oct 2009
Related Topics: Steve Jobs,  Natural Resources Defense Council

Intel to Ireland: Vote Yes to Europe or else......?

Irish politics is a sport not for the faint hearted. As Conor Cruise O’Brien once said: Irishness is not primarily a question of birth or blood or language; it is the condition of being involved in the Irish situation, and usually of being mauled by it. ...

From JAMES FARRAR, ZDNet,  2 Oct 2009
Related Topics: Intel

What Corporate Sustainability can learn from twitter, Robert Scoble & Iran

Amanpour: A little more Davos & Friend Feed, a little less Damascus & live feed? The celebrated celebrity blogger, Robert Scoble, is ticked off with CNN over their weak coverage of the Iran election and aftermath. In his most recent blog post -  ‘The ...

From JAMES FARRAR, ZDNet,  22 Jun 2009
Related Topics: Scobleizer,  Twitter Inc,  Evan Williams,  Christiane Amanpour,  Robert Fisk

Ireland: Shell's new Nigeria?

In the public furore after five farmers were jailed in 2005 for contempt of court for refusing to allow Shell access their lands it seemed as if things had finally reached a turning point for the better. This from Shell’s 2005 sustainability report: A ...

From JAMES FARRAR, ZDNet,  17 Jun 2009
Related Topics: Royal Dutch Shell

Greenpeace guest post: Time for real IT Leadership in tackling Climate Change

When Greenpeace first started campaigning on the electronics sector in 2005 we wanted to see companies change the way that products were made, used and disposed of to tackle the massive amounts of toxic e-waste being dumped in developing countries. We ...

From JAMES FARRAR, ZDNet,  15 Jun 2009
Related Topics: Sony,  United Nations,  Sun Microsystems, Inc.

Sustainability: More Capitalist Than Jack Welch?

What’s wrong with this picture? At a time where more leading companies than ever are integrating sustainability, not just into their mid term strategy but into the core of their business models, Jack Welch sits awkwardly on the landscape. Jack and Suzy ...

From JAMES FARRAR, ZDNet,  5 Jun 2009
Related Topics: Jack Welch,  Milton Friedman,  IBM,  Marks & Spencer

Hearing the Call: A Promethean Encounter in Copenhagen?

The great and the good of global business got together in Copenhagen last week to try to reach consensus on what the private sector message should be to the UN led climate change negotiators who will agree a post Kyoto framework this December. Even ...

From JAMES FARRAR, ZDNet,  3 Jun 2009
Related Topics: United Nations,  Cate Blanchett

IBM on Sustainability: Time For Real Time

Its hard not to be impressed with the strength of focus coming from IBM these days on sustainability. I’m ususally pretty sceptical about sustainability marketing efforts and IBM have a high hurdle to jump to reach a point of public credibility. But on ...

From JAMES FARRAR, ZDNet,  1 Jun 2009
Related Topics: IBM

Greenpeace Cool IT: But does GP miss the point?

And here are the results of the current Greenpeace Cool IT review: The IT industry must, therefore, push back against the lobbying of powerful industry sectors such as coal and transport who are heavily lobbying for a weak deal. None the less, such ...

From JAMES FARRAR, ZDNet,  28 May 2009

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