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Articles Written by: HOLLY M. SANDERS
The New York Times' high-flying days are over. Yesterday, the struggling publisher disclosed that it had put its 12-year-old corporate jet on the market. With newspaper ad revenue in a nosedive, the company is being forced to sell its private plane ...
From HOLLY M. SANDERS,
New York Post,
12 Mar 2009
The top online publishers are moving beyond boring banners and other display ads that adorn most Web sites, seeking more attention-grabbing alternatives. The Online Publishers Association, whose members include ESPN, CNN, The Wall Street Journal and ...
From HOLLY M. SANDERS,
New York Post,
10 Mar 2009
The New York Times has once again gotten itself some financial breathing room - and once again it's coming at a high price. The cash-strapped newspaper yesterday finally struck a deal with investment firm W.P. Carey & Co. to sell space in its sleek ...
From HOLLY M. SANDERS,
New York Post,
10 Mar 2009
'HELL'S Kitchen" tyrant Gor don Ramsay is feeling the heat himself now - from his bankers. After trying to quash rumors of financial trouble, Gordon Ramsay Holdings, which controls most of the foul-mouthed chef's restaurant empire, revealed this week ...
From HOLLY M. SANDERS,
New York Post,
6 Mar 2009
Ad agency Ogilvy & Mather is setting up a new consulting practice to sell its expertise for marketing in down times, as the recession-battered ad world steps up its efforts to persuade clients to keep spending. Ogilvy, which is part of the WPP Group, ...
From HOLLY M. SANDERS,
New York Post,
4 Mar 2009
GM is driving its marketing budget off a cliff. Teetering on the brink of bankruptcy, the car company said yesterday it will slash marketing expenses by $800 million as part of a plan to reduce costs by another $4.5 billion this year. The automaker ...
From HOLLY M. SANDERS,
New York Post,
27 Feb 2009
Enfatico, the WPP agency created to handle Dell's ad business, is slashing 8 percent of its workforce, or about 80 employees. In a corporate blog posting, the agency said the layoffs were in response to budget cutbacks at Dell, which is struggling ...
From HOLLY M. SANDERS,
New York Post,
25 Feb 2009
After the last few months he's had, brand guru and designer Peter Arnell might well need a makeover himself. Hired last year by Pepsi to overhaul several US brands, including the flagship soda, Tropicana and SoBe Lifewater, Arnell has already struck ...
From HOLLY M. SANDERS,
New York Post,
24 Feb 2009
With labor strife already hanging over Hollywood, the ad industry is preparing to bargain with actors over pay for appearing in commercials. Advertisers and agencies will kick off contract talks with the two actors unions, the Screen Actors Guild and ...
From HOLLY M. SANDERS,
New York Post,
23 Feb 2009
For years, celebrities have made a nice little side business pitching clothes, fragrances, cars and host of other items. On newsstands now, you can see singer Liz Phair lounges in an ad for Banana Republic, Madonna vamping for Louis Vuitton, tennis ...
From HOLLY M. SANDERS,
New York Post,
22 Feb 2009
