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New MSN’s Local Emphasis Trumps Papers

I wrote about the MSN homepage relaunch at SEL last week. There I mentioned that there was extensive local content as part of a “Local Edition” section. Circling back now, I have to say Microsoft has done a very nice job integrating a broad and useful ...

From GREG STERLING, Screenwerk,  7 Nov 2009

Related Topics: Microsoft Corporation,  America Online

Monster Execs Launch ClickFuel for SMBs

Earlier this month a new soup-to-nuts SMB marketing company, ClickFuel, launched. The company has a relationship with Intuit and may get some promotion there through its App Center integration with QuickBooks. Beyond this — and though quite polished — ...

From GREG STERLING, Screenwerk,  7 Nov 2009

AT&T Contest Outsources Mobile Development

This is smart: the AT&T Big Mobile Campus Challenge. Essentially it’s a contest — for a paltry $10K in prize money — where AT&T enlists college students in building mobile applications and products that they then own and can further develop as they see ...

From GREG STERLING, Screenwerk,  6 Nov 2009

Related Topics: AT&T Inc.,  Harvard University

CyWorld: Victim of a ‘Winner Take all Web’?

Well it obviously didn’t/couldn’t. And this seems symbolic to me of the paradox of the increasing “winner take all” nature of the Internet: the vastness of online, especially in the social media realm, is dominated by a small number of sites and ...

From GREG STERLING, Screenwerk,  6 Nov 2009

Best Buy: “Would You Like A Google App With That?”

In the increasingly high stakes game of mobile search, Google is leaving almost nothing to chance. Take the company’s very interesting new partnership with Best Buy stores for example. According to the Google Mobile Blog: We’re happy to announce today ...

From GREG STERLING, Search Engine Land,  6 Nov 2009

Related Topics: Google Inc.,  Best Buy,  Microsoft Corporation

Webcast: What Is Local-Mobile 2.0?

LBS and local advertising on mobile devices have been hyped and hailed as the “killer app” for mobile. But are they? Most of the current “local search apps” are lackluster and merely transfer the PC user experience to the mobile device. And most ...

From GREG STERLING, Screenwerk,  5 Nov 2009

HelpHive Controversy: One Pissed Plumber

That was until last Friday when Conklin stumbled upon HelpHive, a Seattle online directory of local service providers. Conklin couldn’t believe what he saw. His business listing on HelpHive included a phone number, but it wasn’t the one he’d used for ...

From GREG STERLING, Screenwerk,  5 Nov 2009

MicroHoo-Ying Eyeing Global Reach, What About Ask?

There’s a report from Reuters this morning that Microsoft and Yahoo are considering expanding the scope of their search deal “outside the United States”:  Microsoft Corp Chief Executive Steve Ballmer said on Thursday the company could look to extend ...

From GREG STERLING, Search Engine Land,  5 Nov 2009

Related Topics: Microsoft Corporation,  Yahoo!,  Steve Ballmer,  U.S. Department of Justice,  Barry Diller

MSNBot 1.1 Gives Way to Bot 2.0

Microsoft is retiring its MSNBot1.1 and introducing its next bot: 2.0B. According to the Bing Community blog: As MSNBot 2.0b enters full-scale production, the time has come to retire our previous generation bot, MSNBot 1.1. By the end of the first week ...

From GREG STERLING, Search Engine Land,  5 Nov 2009

Related Topics: Google Inc.,  Microsoft Corporation

Phone Number Removal & Call Tracking

Perhaps Google is trying to prevent call-tracking numbers from being exposed in the 7-Pack. Though in a way that doesn’t entirely make sense either. Google said to me that it’s using call tracking numbers (via Google Voice) for its Local Listing ...

From GREG STERLING, Screenwerk,  5 Nov 2009

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