Articles Written by:    GORD HOTCHKISS     

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Search Insider: SIS Sneak Peak: Selling Search to the C-Suite

In just under one month, we'll be gathering on the frosty ski hills of Park City, Utah for the Search Insider Summit. Between now and then, I'll give you a sneak preview of some of the main topic areas we'll be tackling in the meeting rooms of ...

From GORD HOTCHKISS, MediaPost.com,  5 Nov 2009
Related Topics: IBM,  Bill Hunt

Researcher Jim Jansen On The “Sex” Of Search Queries & Personalization

In this column, I’ll follow up on my conversation with Dr. Jim Jansen from Penn State and his recent investigation into behavior patterns that lie within a large data set of visitor and search advertising campaign data from a high traffic ecommerce ...

From GORD HOTCHKISS, Search Engine Land,  30 Oct 2009
Related Topics: Microsoft Corporation,  Google Inc.,  Thomas Jefferson

Search Insider: The Library Of Human Behavior: 11 More Titles For Your Reading List

Last week, I shared 11 titles that explore the intersection between marketing, psychology and neurology. In retrospect, though, I think I approached this backwards. While the titles I discussed are all interesting (and fairly easy reads), they ...

From GORD HOTCHKISS, MediaPost.com,  22 Oct 2009
Related Topics: Richard Dawkins,  Robert Wright,  Jared Diamond,  Steven Pinker,  Charles Darwin

Search Insider: The Meeting Of Mind And Marketing: 11 Books To Read

So this week, I went through my bookshelf at home and jotted down a list of titles that I found particularly insightful or interesting in understanding the human condition. Today, I offer them as suggestions for some fall or winter reading. I ...

From GORD HOTCHKISS, MediaPost.com,  15 Oct 2009
Related Topics: David Berkowitz,  Harvard University,  Michael Shermer,  Daniel Kahneman

Search Insider: And Now: The New News Regime

This week, I moderated a session at SMX about real-time search. Personally, I find the convergence of social and search to be perhaps the most significant trend of 2009. Social adds an entirely new dimension to search. Traditionally search has ...

From GORD HOTCHKISS, MediaPost.com,  8 Oct 2009
Related Topics: Twitter Inc,  Michael Jackson,  Google Inc.,  New York Times Company

Researcher Jim Jansen On The Truths & Myths Of The Search Buying Funnel

Jim Jansen is one of the few academics I know that is fascinated with Internet search. He has spent a good part of the last decade looking at patterns in search query and website logs, dissecting them and continually looking for significant trends. Jim ...

From GORD HOTCHKISS, Search Engine Land,  2 Oct 2009
Related Topics: Google Inc.,  Yahoo!,  John Battelle,  Sony,  Wikipedia

Search Insider: The Prerequisites For Being A Student Of Human Nature

Editor's Note: First off, what would you like to see covered at the latest Search Insider Summit in Park City, Utah, Dec. 2-5? We want to make sure it's as relevant and timely as possible. Please take our quick survey to let us know. ...

From GORD HOTCHKISS, MediaPost.com,  1 Oct 2009
Related Topics: Massachusetts Institute of Technology,  Malcolm Gladwell

Search Insider: Give Us Something To Talk About In Park City

From Dec. 2-5, in the ski hills of Park City, Utah, a bunch of really smart search marketers will get together to share what's on our minds at the Search Insider Summit. The almost seven months that have passed since the spring show in Florida ...

From GORD HOTCHKISS, MediaPost.com,  24 Sep 2009
Related Topics: Facebook Inc.,  Twitter Inc,  Yahoo!,  Google Inc.

Search Insider: Do We Need A Different Kind Of Search Conference?

Something's been bothering me for the last few years. In that time, I've probably spoken at two to three dozen industry events: trade shows, summits, conferences and workshops. In fact, this week, I'm at one such event - a user summit. ...

From GORD HOTCHKISS, MediaPost.com,  17 Sep 2009

Search Insider: The Pressure's On, And Cracks Are Beginning To Show

Some time ago, I wrote a column saying the fallout of the economic crisis would be a rapid evolution in marketing practices, speeding the transition from the old way of doing things to a much more dominant role for digital. In that transition, ...

From GORD HOTCHKISS, MediaPost.com,  10 Sep 2009

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