"The shift to online video is already happening?" "As TV becomes more interactive, will that abate the shift from traditional advertising?" "Will the shift be driven by generational, supply or technology changes?" A lot has been ...
The secret to creativity is knowing how to hide your sources. -- Albert Einstein Advertising has always been a creative endeavor. Back in the days of J. Walter Thompson, advertising was shaped by a client's communication objectives and budget, but ...
Doom and despair are the watchwords for the advertising and publishing industries as our economy nosedives into a recession. In times like this, it is easy for advertisers (dragging their agencies with them) to simply retrench and wait for better ...
I’ve been writing monthly articles for Small is Beautiful for about almost a year now, offering observations and insights into what we’ve seen working with small and medium sized businesses from the front lines but will be winding down a bit in ...
Like many of you, I’ve attended lots of industry shows and events during the past several months related to search and directional marketing. What is especially amazing to me is how frequently I am asked about the ‘secret sauce’ behind optimizing ...
OK, so you've spent a ton of cash on developing a memorable 15-second video spot for TV. Doesn't it then make sense to get as much mileage out of it as possible? And doesn't this mean that you should look to repurpose that spot wherever you can, ...
"What's the best way to take advantage of this opportunity? Begin by creating ads that are low on glitz and high on content, offering real information about your product or your company rather than high production values. That's what Li Read did ...
Why all the fuss about the importance of online video SEO for small- and medium-sized businesses (SMBs), as a way to ultimately help to drive action and sales? I get versions of this question on a super regular basis, but instead of trotting out some ...
During the past year-plus of working with scores of small and medium sized businesses (SMBs) on testing and then launching online video advertising campaigns, we have compiled a short list of common myths associated with online video advertising, ...
Many of us in the online video advertising space have been encouraging small businesses to deploy video to stand out in search results and level the playing field with larger competitors. Some colleagues and I have been working with select clients to ...
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