I’m just back from speaking at MarketingSherpa’s B2B Summits in San Francisco and Boston, where I was giving a joint presentation with a client on SEO. As part of that presentation, we talked about the role and impact of corporate blogging. The client ...
If you have a content-rich, optimized site, you’re likely getting a substantial amount of organic traffic from channels you didn’t plan on - visitors searching for something related to your business who briefly land at your site and move on. Rather ...
Click on one of your shortened URLs in Twitter, and your analytics may show a referral from Twitter. But if you click on that same shortened URL in a Twitter client like TweetDeck, the click-through will probably show up as a direct visit, because ...
This week, Enquiro, released a white paper entitled Mapping the BuyerSphere (registration required). The white paper presents findings of Enquiro’s recent research into B2B buyer behavior; illustrates risk as the common, dominant factor in B2B ...
Most web analytics tools, including Google Analytics, attribute online conversions to the most recent visit. Sure, you can define the funnel and see how many people enter the funnel, the visitors who abandon the funnel, and how many people ultimately ...
There are multiple parties involved in the B2B purchase decision. While several parties have the ability to influence the purchase decision (e.g., purchasing personnel), those with the ability to make the decision are typically very busy, often ...
It seems like professional services firms really struggle with search engine optimization. Few do it well. In the audits we do for clients, perhaps the most common issue is inadequate site architecture. That is, not having enough pages in the site to ...
Articles and blog postings on B2B search marketing are often hard to find. At Search Engine Land, we’re fortunate to have a stable of experts who regularly contribute great content and make the Strictly Business column a success. But during the year, I’ ...
Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of organic search), you should be taking advantage of it—especially during these tough economic times. SEO remains one of the most ...
B2B copywriting is tough stuff. Instead of, "Wipes clean with a damp cloth," you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. ...
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