Articles Written by:    ERIC WARD     

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Rise Of The Web Librarian: An Elegant DMOZ Solution

Last week Debra Mastaler posted the most illuminating DMOZ article I have ever read. In DMOZ: A Solid Directory Or The Great Pumpkin Of Search?, she got through to the right people and asked some hard questions. Many SEO folks consider DMOZ  irrelevant. ...

From ERIC WARD, Search Engine Land,  3 Nov 2009
Related Topics: Twitter Inc,  Ashton Kutcher,  PBS,  Yahoo!

Recovering From Link Building Mistakes

No website is without linking related flaws. Whether it’s on-site or off, I can’t say that I’ve ever encountered a “perfect” website from a linking perspective.  Some link building mistakes are unintentional and inconsequential, others are catastrophic. ...

From ERIC WARD, Search Engine Land,  6 Oct 2009
Related Topics: Harvard Business School,  Yahoo!

Elephants In The Link Building Living Room

The Wikipedia entry for “Elephant in the room” reads that it is an English idiom for an obvious truth that is being ignored or goes unaddressed. It is based on the idea that an elephant in a room would be impossible to overlook; thus, people in the ...

From ERIC WARD, Search Engine Land,  8 Sep 2009
Related Topics: Google Inc.,  Wikipedia,  Twitter Inc,  Yahoo!

My Favorite Link Building Lie

People will tell you it’s no longer possible to obtain links by asking for them via email. Spend even a little time reading the SEO/SEM blogs, forums, comments, etc., and you’ll find a reasonable and well-meaning  post, something like this beauty I ...

From ERIC WARD, Search Engine Land,  25 Aug 2009
Related Topics: TechCrunch,  Google Inc.

Betting On The Link Building Boondoggle Bonanza

I recently read Is Most Of SEO Just A Boondoggle? and the subsequent comments and attacks on the author Jill Whalen, and it’s become my own tipping point. Enough is enough. Every word of that column was right on the money. It’s just rare (and welcomed) ...

From ERIC WARD, Search Engine Land,  28 Jul 2009
Related Topics: Yahoo!,  Google Inc.

When Your Link Portfolio Is Devalued

During a recent conference call, I made one of those bold statements that was half for effect, and half in hopes of quieting an “online strategist” that was also on the call. In my deepest voice, I proclaimed: “In the same way the engines can evaluate ...

From ERIC WARD, Search Engine Land,  14 Jul 2009
Related Topics: Reebok,  Nike

Are You Link Building Or Just Keeping Up With The Joneses?

Me too or me three? One of the dangers of the competitor backlink approach is that if your target sites are already linking to a competitor, then even if you succeed in obtaining a link from those same targets, you are always playing catch-up. Yes, ...

From ERIC WARD, Search Engine Land,  30 Jun 2009
Related Topics: Wikipedia,  Google Inc.

Understanding Federated Link Building: A Primer With Examples

You’ve probably heard the term “Federated Search“.  It’s the term used to describe the process of simultaneously searching multiple search engines or online databases from a single search box. Federated search is unfortunately an awkward term. It ...

From ERIC WARD, Search Engine Land,  16 Jun 2009
Related Topics: Google Inc.,  PBS,  Yahoo!,  MIVA, Inc.,  LookSmart, Ltd.

The Real Pandemic in America is Hate Crimes Targeting Blacks

Much has happened since federal hate crime legislation passed out of the U.S House of Representatives two weeks ago. Last week similar legislation, the Matthew Shepard Hate Crimes Prevention Act, was introduced on the floor of the U.S. Senate. The ...

From ERIC WARD, New America Media,  12 May 2009
Related Topics: Matthew Shepard,  Federal Bureau of Investigation,  U.S. House of Representatives,  U.S. Senate

How A Twitter Reputation Algorithm Needs To Work

Big news last week: Twitter Search to dive deeper, rank results. Twitter’s @Santosh Jayaram has indicated Twitter Search, which currently searches only Twitter post text, will begin crawling links and indexing the content of pages posted in tweets. To ...

From ERIC WARD, Search Engine Land,  12 May 2009
Related Topics: Twitter Inc,  Harvard University,  Danny Sullivan,  Warren Buffett,  Google Inc.

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