Now that Bing is officially a major player, it’s time to ask some important questions. Are Bing video search results delivering a winning performance? Does Bing match searcher queries with relevant results? For advertisers, what is needed from an ...
I want my, I want my, I want my OMV (Online Music Video)… Yes, that’s right! Popular music videos are about to make a comeback, not on the original music TV station per se, but on the most popular online video web site, YouTube. With just a quick query ...
Imagine if you could click on a video and instantly watch it play without clicking through the annoying pop-ups that require you to download the latest plug-in, such as Adobe Flash. Even better, what if you could watch this instantaneous video in the ...
If you are an online advertiser, there is no better time to take advantage of online video to drive consumers to your website. Online video viewership and penetration continues to grow along with the increasing popularity of social platforms and smart ...
Yahoo’s Rich Ads in Search (RAIS) combine paid search with rich media to further engage consumers within Yahoo search results. These ads provide an effective and clever approach to cross-channel marketing. With these new ads, advertisers are given the ...
Is there anything more visually appealing than Microsoft’s new search engine, Bing? The engine greets you with spectacular landscape images, complemented by a wealth of historical information and interesting facts. These compelling bits of information ...
Many savvy advertisers are making strides in attracting their target audience with online videos. They are utilizing popular video sites such as YouTube and Hulu to engage and connect with consumers. This is an extremely smart strategy since 78 percent ...
Online video is quickly becoming a dominant medium that is necessary for survival in the online world. The 2009 NCAA Championship was a televised, “must-see” event that captured an enormous audience last March. It was a highly anticipated event that ...
At first, online video service Hulu appeared to be a futile response to the rising tide of online user uploaded and user generated content—after all, Hulu is a group of major broadcasting networks backing a platform to publish their content online and ...
According to comScore, YouTube surpassed Yahoo! as the #2 search engine in terms of search query volume in August of last year. Recently, Google used the functionality of AdWords to launch the new YouTube sponsored video product, which allows ...
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