Over the past year we have worked with a number of organizations that have chosen to relocate their sites from an existing domain to a new domain. One of the questions that always comes up early in the process is “how much traffic are we going to lose?” ...
Today I will make a case that nearly every organization should offer SEO training to anyone who even remotely touches the company’s web site, and why every senior manager should also be encouraged to attend. Failure to train people can lead to serious ...
For a long time, links have been the largest factor in search rankings. While (in my opinion) this is still true today, other signals are gradually growing in importance. One of the most interesting of these is “web references” or “citations”. A web ...
One of the hardest things to deal with in SEO is when a setback occurs. I will outline how to deal with these today, with a focus on those that don’t result from a search engine penalty. Even when you do all the right things, you can still run into ...
One of the most common recommendations people make about link building is to find out who links to your competitors (aka backlinking your competitors). This is a great idea, but many people who do this miss the most important point of why you do it. ...
Local search is a huge opportunity for many businesses, particularly those with hundreds (or more) of locations. In this article, we are going to cover one of the most difficult aspects of that - getting your data to show correctly in the search ...
One of the most important SEO decisions you make is the selection of your content management system (CMS). Your CMS can make SEO easy, or, in some cases, make SEO virtually impossible. Here are 14 crucial elements you should verify in a CMS before you ...
Publishing many web sites can be a very challenging process. There are times when organizations have a larger main site and decide to operate one or more smaller sites (aka microsites) as well. Other organizations publish a number of microsites without ...
Back in the early days of search engines and search engine optimization it was an anything goes environment. Initially, SEOs stuffed reams of keywords into their page to get their pages to rank. Then when links became the driving force in rankings SEOs ...
The thumbprint of social media on search engine optimization is evolving. It used to be that the big rage was figuring out how to develop link bait that had a strong chance of making the front page of Digg, Reddit, or other similar social news sites. ...
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