Articles Written by:    ELLEN MCGIRT     

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Intel Risks It All (Again)

When Paul Otellini, Intel's famously reserved CEO first heard the news, he got quiet. "The madder I get, the quieter I get," he says, an important footnote for any Otellini user manual. He was hushed via press conference by Neelie Kroes, the European ...

From ELLEN MCGIRT, Fast Company,  15 Oct 2009
Related Topics: Intel,  Sean Maloney (politician),  Paul Otellini,  Neelie Kroes,  Advanced Micro Devices, Inc.

And a Little Child Shall Lead Them

What if the best hospital designers are the patients themselves? At the brand new Children's Hospital of Pittsburgh, the architects gave the patients and their families seats at the drafting table. "Let's face it, many hospitals are pretty terrible ...

From ELLEN MCGIRT, Fast Company,  8 Sep 2009
Related Topics: Tim Powers

A Master Class in Drinking and Sales: Jim Koch Takes Us to Beer School

A lifetime and a career ago, I was a young entrepreneur with a brand new lease on an empty gallery space near the waterfront in Providence, Rhode Island. One of my first great acts was to borrow a neighbor's broom and sweep the sidewalk in front of my ...

From ELLEN MCGIRT, Fast Company,  19 Aug 2009
Related Topics: Boston Beer Company, Inc.,  Sam Adams

How Sam Adams Helped Save Craft Brewing

Of all the nonsense metrics I like to use to measure brand strength, the most fun is my Facebook status update. By that shaky yardstick, I'd hit a deep wellspring of brand loyalty when I posted that I'd spent the day at Fast Company HQ drinking beer ...

From ELLEN MCGIRT, Fast Company,  17 Aug 2009
Related Topics: Samuel Adams,  Boston Beer Company, Inc.,  Facebook Inc.,  Fast Company,  Harvard University

The Thirty Second MBA -- Get Smart Faster

The great lament of any reporter is what to do with the jewels that routinely get left on the cutting room floor after a really great interview. For me and many of my colleagues at Fast Company, that is often the "how I do what I do" stuff, the ...

From ELLEN MCGIRT, Fast Company,  6 Aug 2009
Related Topics: Fast Company,  Intel,  Accenture Ltd.

Innovations in Health Care as Simple as Picking Up the Phone

In this modern age, we have become used to thinking about innovation as the domain of the iterative tinkerer, the weapon of choice for wizards who stay up late to make smaller, faster, cooler circuits and systems. But for Tami Minnier, chief quality ...

From ELLEN MCGIRT, Fast Company,  24 Jul 2009

What President Obama Will Learn At Cleveland Clinic About Health Care

The President has set out a broad agenda for health care reform, with “patient-centered” medicine as a major touchstone. His visit to the Cleveland Clinic today is a smart choice. I recently spent more than two days with Delos "Toby" Cosgrove, M.D., ...

From ELLEN MCGIRT, Fast Company,  23 Jul 2009
Related Topics: Clinic (musician),  Barack Obama,  Fast Company,  University of Chicago

Gavin Newsom Wants to Be Governor of California. Would You Hire Him?

The controversial mayor of San Francisco wants to upgrade to the governor's mansion. Would you hire this pretty face to run the world's eighth-largest economy? EnlargePolarizing Figure: During Newsom's first campaign for mayor, he has burned in ...

From ELLEN MCGIRT, Fast Company,  7 Jul 2009
Related Topics: Jerry Brown,  Creative Commons,  Arnold Schwarzenegger,  eBay Inc.,  Meg Whitman

Cisco's Web Engine: A Growth Machine

"We've gotten good at market transitions over the years," says Sue Bostrom, Cisco's CMO. "Market transition" may be a charming euphemism for meltdown, but Cisco's real transition has been to use technology to connect with prospects. Bostrom, a ...

From ELLEN MCGIRT, Fast Company,  1 Jun 2009
Related Topics: Cisco Systems, Inc.

Intel's Long-Term Plan: Spend Money to Make Money

Sean Maloney (left) just wants people to buy things. "The last six months, people everywhere have been scared about what's happening in the world," says Maloney, Intel's chief sales and marketing officer. An ebbing tide -- and moribund electronics ...

From ELLEN MCGIRT, Fast Company,  29 May 2009
Related Topics: Intel,  NASDAQ

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