Articles Written by:    DEBRA O. MASTALER     

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5 Ways to Target Media Outlets For Links

Knowing where key decision-makers go for information and what type of digital media outlets influence their actions can give you a competitive edge in marketing your products, developing content and securing links. Recently, Forrester Research ...

From DEBRA O. MASTALER, Search Engine Land,  23 Sep 2008
Related Topics: Forrester Research, Inc.,  Google Inc.

Sir, Would You Like Fries With Those Links?

Of course there's more you can do to market your new ebook, use this list to get started. Instead of trying to find cheap and easy ways to build links, find one good way to market your products. Quality links will come quickly if you do. ...

From DEBRA O. MASTALER, Search Engine Land,  26 Aug 2008
Related Topics: Craigslist.org,  Yahoo!

It's Hip To Be Link Square

We recently had a great turn out at our quarterly lunch meeting of the Virginia SEO MeetUp. The afternoon flew by as the group talked and shared ideas on everything connected to SEO. There were lots of questions on things like which conference should ...

From DEBRA O. MASTALER, Search Engine Land,  6 May 2008

Holiday Links Come In Lots of Different Packages

Did you know there's only 261 shopping days left before Christmas? That might seem like a crazy thing to worry about in April but you know what they say, the early bird gets the link. Using the holidays to attract links is fun, good for trend watching ...

From DEBRA O. MASTALER, Search Engine Land,  8 Apr 2008

Building Referral Links While You Sleep

Most webmasters have two goals for their online businesses: to be financially successful and to be self-sustaining. Ideally, webmasters want to be fully established and top of mind so the business they have supplies all the business they need. ...

From DEBRA O. MASTALER, Search Engine Land,  11 Mar 2008

There's No Such Thing As A Worthless Link

With certain linking strategies under fire and others frowned on by the search engines, I thought I'd focus on what links do count and share how and where I find them. The short answer to the question "what works" is: they all do. All the link ...

From DEBRA O. MASTALER, Search Engine Land,  14 Jan 2008
Related Topics: Yahoo!,  Google Inc.

What's A Nice Girl Like You Doing With Links Like That?

Ironically, in the ultimate democracy that is the internet, Google reigns as virtual dictator. By changing the way it ranks sites in search results, it has the power to effortlessly shape the digital economy and manipulate the incomes of millions ...

From DEBRA O. MASTALER, Search Engine Land,  29 Oct 2007
Related Topics: Google Inc.

How To Be The Elvis Of Linking

Elvis Presley is credited with being one of the first pioneers of rock and roll. He launched his career in 1955 by popularizing black and bluegrass music and scandalized many with his suggestive pelvis moves. A lot of musicians have become famous ...

From DEBRA O. MASTALER, Search Engine Land,  1 Oct 2007
Related Topics: Elvis Presley

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