Articles Written by:    DANA LARSON     

SES San Jose: Igniting Viral Campaigns

Viral makes you think of something horrible, right? Like an outbreak of a virus taking over the world’s population and turning us all into zombies? Well, trust me, when it comes to online promotions and link building, “viral” means “success”. During ...

From DANA LARSON, Online Marketing Blog,  18 Aug 2008
Related Topics: Digg

SES San Jose: Universal and Blended Search

Last year at SES San Jose 2007, universal and blended search was the new thing going on in the background, and wasn’t really talked about in the sessions yet. Over the past 12 months, Google’s universal search and blended search has exploded across the ...

From DANA LARSON, Online Marketing Blog,  18 Aug 2008
Related Topics: Google Inc.,  Yahoo!,  Netflix,  Microsoft Corporation,  Michael Phelps

Online Marketing Tips from TopRank

The TopRank team works really well together, bringing to each team meeting various areas of expertise and interest, which makes for a well-rounded environment here in our Lake Minnetonka office. We know how to play off of everyone’s strengths and ...

From DANA LARSON, Online Marketing Blog,  9 Jun 2008
Related Topics: Google Inc.

SMX Advanced 2008 Wrap Up

With all the sessions, speakers, networking and photo-snapping going on in the last 2 days at SMX Advanced in Seattle, it’s surprising any attendee got anything else completed at all. While I didn’t attend every session (can’t be in three places at ...

From DANA LARSON, Online Marketing Blog,  4 Jun 2008

SMX Advanced: Search Marketing and Surviving a Recession

While there is still a debate over the effect of the recession we are in, or even if we are in a recession at all, it seems most companies and individuals are preparing for it the best they can. Talks of budget cuts and conserving resources are on ...

From DANA LARSON, Online Marketing Blog,  4 Jun 2008
Related Topics: Jon Miller,  Dave Davies

SMX Advanced: Day 1 in Photos

Day 1 at SMX Advanced has wrapped up quite nicely. Below are some of the session highlights and the gorgeous Bell Harbor Conference Center. Danny Sullivan opening the show this morning in Seattle. Everyone milling around, getting ready for the first of ...

From DANA LARSON, Online Marketing Blog,  4 Jun 2008
Related Topics: Danny Sullivan

SMX Advanced: You and A With Matt Cutts

For those of you know don’t know (is there anyone out there who doesn’t?), Matt Cutts is the head of Google’s web spam team; which means any secret we are hearing at SMX Advanced, Matt is making sure the shady tactics aren’t working anymore next ...

From DANA LARSON, Online Marketing Blog,  4 Jun 2008
Related Topics: Google Inc.,  Milli Vanilli

SMX Advanced: Blow Your Mind Link Building Tactics

Gain .edu links - The need for .edu inbound links is not a new idea, but we heard a couple new ways to gain these .edu links for your website. One of them was finding the heavy hitters in a certain industry and reaching out to those .edu sites linking ...

From DANA LARSON, Online Marketing Blog,  3 Jun 2008
Related Topics: Yahoo!

SMX Advanced 2008 Preview

SMX Advanced is less than a week away, and let me tell you, I am excited. Not only is Seattle one of my favorite cities in the country, but the agenda for the 2 day long search marketing event looks outstanding. Along with the keynote speakers - Kevin ...

From DANA LARSON, Online Marketing Blog,  27 May 2008
Related Topics: Kevin Johnson

Agency + Client = Superhero Link Building Team

Two heads are better than one. How many times have we all heard that in our lives?  When having a brainstorming session, it helps to bounce ideas off of one another to generate the best possible solution. Even when saving the world, is it always ...

From DANA LARSON, Online Marketing Blog,  8 May 2008

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