Articles Written by:    DANA LARSON     

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TopRank’s SEO Halloween Costume Contest

The TopRank team loves to have fun – for holidays, on team outings, at conferences, etc. Because tomorrow is Halloween, members of the TopRank team decided to dress up for a costume contest. And it’s up to you to decide the winner! Please vote on your ...

From DANA LARSON, Online Marketing Blog,  30 Oct 2009

SEO Tool Review: BuzzStream for Link Building

As I work with our clients on their link building projects, I am often testing out new tools to make the process more efficient. After meeting with Lee at PubCon South in March, Jeremy Bencken - one of the founders of BuzzStream -  followed up with Lee ...

From DANA LARSON, TopRank Online Marketing Blog,  28 May 2009

5 Internet Marketing Haikus from TopRank

In an online world that increasingly values the 140 character message, keeping campaigns, strategies and tactics short and sweet is the best approach for engaging audiences. To celebrate the succinct, we’ve created the following search marketing Haikus ...

From DANA LARSON, Online Marketing Blog,  24 Apr 2009

Charting Effective Search Engine Optimization

[Editor's Note: Today we have another entry from Dana Larson, Content Promotions Supervisor at TopRank Online Marketing, on a structured approach to starting search engine optimization.]  Search Engine Optimization (SEO) is a necessary component of any ...

From DANA LARSON, Online Marketing Blog,  31 Mar 2009
Related Topics: Google Inc.

5 Link Building Tips for New Websites

[Editor's Note: Please welcome this guest post from TopRank's Content Promotions Supervisor, Dana Larson on basic link building tactics for new web sites.] Despite the constantly evolving nature of search engines and ranking methods, inbound links ...

From DANA LARSON, Online Marketing Blog,  20 Mar 2009
Related Topics: Yahoo!,  Google Inc.

SES San Jose: 5 Things No One Will Tell You About SEM

Who doesn’t like when secrets are given away? I know I do, and I can’t be the only one who thrives on search engine tips, rumors and gossip. This afternoon the expert panel of David Rodnitzky, Terry Whalen, Chris Knoch, Vinny Lingham and Chris Zaharias, ...

From DANA LARSON, Online Marketing Blog,  19 Aug 2008
Related Topics: TiVo Inc.

SES San Jose: Search Advertising 101

When performing a search on Google, there are two different types of results that show up: the organic listings and the paid, or sponsored, listings. Organically ranked sites are those which Google finds most relevant for that search query. The paid ...

From DANA LARSON, Online Marketing Blog,  19 Aug 2008
Related Topics: Google Inc.,  Matt Wagner,  Michael Phelps

SES San Jose Expo Hall Photos

Today the Expo Hall at SES San Jose opened. Time to collect astronomical amounts of swag and drop your business card to win a free iPhone! The expo hall every year is full of some of the best products and services available for any online marketing ...

From DANA LARSON, Online Marketing Blog,  19 Aug 2008
Related Topics: Google Inc.,  Mazda,  Yahoo!,  Omniture, Inc.

SES San Jose: Measuring Success in a 2.0 World

So, you’ve launched a search marketing campaign. You spent time and energy putting it all together and now it is live. So how do you track results of the campaign? The panel this morning at SES San Jose shares their knowledge on measurement and ...

From DANA LARSON, Online Marketing Blog,  19 Aug 2008
Related Topics: BBC,  Avinash Kaushik,  William Shatner,  Twitter Inc

Orion Keynote Panel: How Much Search Is Enough?

Right after lunch today (which was pretty darn good ) was the first of the Orion Keynote presentations - a panel entitled “How Much Search is Enough?” Moderated by Kevin Ryan, this keynote panel discussed issues facing marketing budgets for search and ...

From DANA LARSON, Online Marketing Blog,  18 Aug 2008
Related Topics: Digitas, Inc.,  Yahoo!

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