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Creating Interest vs Providing Solutions

Take a look at the chart above. It is a chilling comparison of three media brands, each of which represent a different online strategy to engage a broad audience, and monetize that attention. Digg’s CEO explains their focus as not being worried so much ...

From DAN BLANK, Dan Blank: Publishing, Innovation, and the Web,  22 Nov 2009

Related Topics: Digg,  Google Inc.,  ESPN,  Sports Illustrated

The Future of B2B Media: A Clouded Vision?

The New York Times homepage has more than 300 things you can click on, and includes more than 2,000 words. Is this how the brand sees themselves? Is this providing value to advertisers? Is this the best experience for their audience? Perhaps that is a ...

From DAN BLANK, Dan Blank: Publishing, Innovation, and the Web,  17 Nov 2009

Related Topics: New York Times Company,  The Onion,  Avinash Kaushik,  Google Inc.

Finding Room for Improvement in Your Online Product

"It’s really scary out there." That’s a phrase I keep hearing again and again. When I consider the challenges facing editors & content creators, among them is the fact that they have precious few resources to do a massive amount of work. On top of ...

From DAN BLANK, Dan Blank: Publishing, Innovation, and the Web,  10 Nov 2009

Related Topics: Spike Jonze,  Steve Jobs,  Avinash Kaushik,  Twitter Inc

Editorial ROI: Going from Good to Great

I have been swimming in the web metrics for several of RBI’s brands recently, and am constantly amazed at the insights that pop up. The question I am given again and again is: "How can we increase performance?" Sometimes this question is with regards ...

From DAN BLANK, Dan Blank: Publishing, Innovation, and the Web,  3 Nov 2009

Related Topics: Twitter Inc,  Embrace (musician),  Ira Glass,  NPR

Editorial ROI: Maximizing Performance With Few Resources

Today, I want to discuss how an editor or content creator can use some really basic web analytics to improve the performance of their products and deliver higher return-on-investment for their efforts. The chart above is a pretty typical example of a ...

From DAN BLANK, Dan Blank: Publishing, Innovation, and the Web,  26 Oct 2009

Why B2B Blogs Matter

Something special is happening in a Publishers Weekly blog, and I wanted to share the story with you. PW has a blog called ShelfTalker that is authored by 3 childrens booksellers - folks who spend all day selling books to kids & their parents. Now, ...

From DAN BLANK, Dan Blank: Publishing, Innovation, and the Web,  22 Oct 2009

Related Topics: Michael Ignatieff

The Future is Now

The comic above really made me take pause and realize that the future of media & publishing is being sown today. So, I decided to take a trip to the future, which turns out, is just a subway ride away. Over the past five years, I have worked with the ...

From DAN BLANK, Dan Blank: Publishing, Innovation, and the Web,  12 Oct 2009

Related Topics: Twitter Inc,  Gourmet Magazine

Diversifying Media Revenue Streams

Let’s talk about paid content, and look beyond the discussions around paywalls and micropayments. I want to explore one example of an online brand creating multiple digital revenue streams, and consider lessons in this for media companies - especially ...

From DAN BLANK, Dan Blank: Publishing, Innovation, and the Web,  5 Oct 2009

Related Topics: Twitter Inc,  Facebook Inc.

How We Pay for Content

As the recession lingers, talks of paid content among newspaper and magazine brands has heated up. Some in traditional media feel that people are getting a free ride in the free content model of the web, while others are simply desperate for a ...

From DAN BLANK, Dan Blank: Publishing, Innovation, and the Web,  1 Oct 2009

Related Topics: HBO,  New York Times Company,  Wall Street Journal,  Barnes & Noble, Inc.,  Carson Daly

The Network Effect of You

Today, I want to consider how social media is reshaping the life & career of one of my colleagues, and consider how this affects those in B2B media more broadly. Wes Kennedy (right) is the Group Art Director for Home Accents Today, Furniture Today, ...

From DAN BLANK, Dan Blank: Publishing, Innovation, and the Web,  24 Sep 2009

Related Topics: Twitter Inc,  LinkedIn Corp,  Facebook Inc.

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