Articles Written by:    CHUCK SALTER     

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Can Hulu Save Traditional TV?

Can Jason Kilar and his hit site Hulu save traditional TV from itself while remaking it for the future? KaylaMosley: @hulu hulu i think has taken over my life just like crazy commercials said it would. YIKES. MeGustaCountry: HULU, I'm gonna ...

From CHUCK SALTER, Fast Company,  19 Oct 2009
Related Topics: News Corporation Limited,  Sony Music,  Jeff Zucker,  New York Times Company,  Wall Street Journal

From a Texas Small Town and a Bedding Company, the Future of Journalism, Marketing, or Both

Recently, journalist and novelist Dan Gearino moved to Texas to spend a month documenting life in Stephenville (population: 15,000). Finding humorous and charming stories and a cast of memorable characters is nothing new for him. Previously, he was a ...

From CHUCK SALTER, Fast Company,  31 Jul 2009
Related Topics: Jewel,  John Cheever,  Saul Bellow,  Studs Terkel

Tiger Woods on Video Game Realism and Knowing Your Customers

As I mentioned in last week's dispatch, when Tiger Woods came to New York City recently, I was able to pick his brain a bit about Twitter, Facebook and the changing landscape of sports marketing. Today, the topic is video games. After all, that's what ...

From CHUCK SALTER, Fast Company,  7 Jul 2009
Related Topics: Tiger Woods,  Facebook Inc.,  Twitter Inc

Tiger Woods on Twitter, Facebook and the Marketing of Pro Athletes

If Tiger Woods were hooked on Twitter like Shaq, he would have gotten thumb blisters posting updates during his whirlwind New York City visit last Thursday: Alas, those are tweets we can only imagine. The world's most famous athlete hasn't jumped into ...

From CHUCK SALTER, Fast Company,  29 Jun 2009
Related Topics: Tiger Woods,  Twitter Inc,  Facebook Inc.,  Michael Jordan,  Shaun White

Will the Letterman-Palin Clash Take a Bite Out of Olive Garden?

Late last week, the Web site Politico ran a story claiming that Olive Garden was pulling its ads during The Late Show with David Letterman because of the late-night comedian's recent joke about Sarah Palin's teenage daughter. The story quoted a letter ...

From CHUCK SALTER, Fast Company,  22 Jun 2009
Related Topics: Olive Garden,  David Letterman,  Sarah Palin,  Fast Company,  General Mills, Inc.

Why America Is Addicted to Olive Garden

EnlargeCEO Clarence Otis is bringing Darden's brands together in a single building for the first time | Photograph by John Loomis On a Tuesday morning in April, the presidents of three of the largest restaurant chains in the country slip into an ...

From CHUCK SALTER, Fast Company,  22 Jun 2009
Related Topics: Olive Garden,  Darden Restaurants, Inc.,  Wal-Mart,  General Mills, Inc.

Why W.L. Gore's Retractable Roof Changes Wimbledon Forever [video]

As the tennis world switches this week from baguettes to strawberries and cream in anticipation of Wimbledon, the sport is abuzz with several tantalizing questions. Is Roger Federer the greatest player of all time? Better than rival Rafael Nadal? ...

From CHUCK SALTER AND DENISE MARTIN, Fast Company,  10 Jun 2009
Related Topics: Roger Federer,  Rafael Nadal,  Fast Company,  Andre Agassi,  Steffi Graf

The 10 Most Creative People In Sports...

1. Tim Leiweke, CEO of AEG Worldwide His company owns and operates professional teams and facilities around the globe, and his latest high-profile projects should transform the industry. AEG is building arenas across China to help the NBA expand into ...

From CHUCK SALTER, Fast Company,  8 Jun 2009
Related Topics: NASCAR,  John Henry,  National Basketball Association,  Dan Gilbert,  ESPN

How Big Blue Is Pursuing Its Share of $101 Billion in Tech Stimulus Spending

"Follow the money" is not just a maxim for investigative reporters; it's also good business. Launched in November, IBM's Smarter Planet initiative--its ambitious approach to health care, energy, infrastructure, and other problems--sounds like a ...

From CHUCK SALTER, Fast Company,  27 May 2009
Related Topics: IBM

Corning’s Rings of Defense: A Survival Strategy that grew out of the Telecom Crash

If anyone should be able to build a shatterproof fortress, it's Corning. But during the telecom crash earlier this decade, the specialty glassmaker for everything from medical devices to consumer electronics to cars saw revenue nosedive from $7 billion ...

From CHUCK SALTER, Fast Company,  26 May 2009

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