One of the reasons search marketing is so effective is that it delivers information on products and services to people who are actively seeking them out. People enter search terms into a search engine and the engine provides sites and ads that are ...
One of my favorite plug-ins is the Firefox Web Developer Toolbar. Don't be fooled by the name. While it's specifically designed for Web developers, the toolbar has many options and features that are also useful to search marketers, usability ...
Search marketing is the ultimate seductress. It lures you in with the promise of an interesting, exciting career that can actually pay the bills, but soon you’re regularly pulling 12 hour days with no vacations. There’s intense pressure to achieve ...
Even if women do most of the shopping for children's toys at your site, a pastel color scheme conflicts with the site's purpose. Colors appropriate for a toy site (red, yellow, and orange) would not be appropriate for a stock tip or medical ...
A friend recently presented me with a tiny kitten she and her daughter rescued from a busy intersection. This kitten was not particularly adept at walking and would occasionally fall over, but she kept trying, using her tail to keep her balance and ...
"I know that half of my advertising dollars are wasted...I just don't know which half." It's not a joke: it's an astute observation from pioneer marketer John Wanamaker. John was a Philadelphia businessman who conceptualized the department store in ...
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