Articles Written by:    CHRIS WINFIELD     

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How Social Media Can Help Your PR Efforts

The emergence of social media has been a game-changer for newspapers and magazines. On the one hand, they have seen their print numbers continue to drop as more and more people turn to the internet to get their news and information. On the other hand, ...

From CHRIS WINFIELD, Search Engine Land,  16 Sep 2008
Related Topics: Donny Deutsch,  Facebook Inc.,  LinkedIn Corp,  Digg

Are You BLVD Status? New Analytics Package Tracks Conversions

Last week, my friend Chris Bennett at 97th Floor and his brother Patrick at Modern Blue launched a new analytics package called BLVD Status that I am particularly excited about. I was one of the original pre-beta testers and was able to see this grow ...

From CHRIS WINFIELD, Search Engine Land,  22 Jul 2008
Related Topics: Digg,  Twitter Inc

How to Make Your Content ‘Submit Worthy’

"Why won't anyone submit my content to Digg? My competitor is always on Reddit but my stuff gets ignored!" Sound familiar? Well here's how to put an end to your woes and ensure your content is submit worthy. In order to be successful on social media ...

From CHRIS WINFIELD, Search Engine Land,  1 Apr 2008

Five Simple Linkbait Metrics (& How To Measure Them Cheaply)

Many people jump into social media marketing because they feel they "should be doing it". Many times companies don't take the time to identify their goals and why they want to engage in a campaign. Identifying and measuring social media metrics can be ...

From CHRIS WINFIELD, Search Engine Land,  5 Feb 2008
Related Topics: Google Inc.,  Yahoo!

10 Simple Steps To Social Media Success In 2008

It's no secret that social media should be an integral part of your online marketing strategy. Creating viral content and promoting it is only a fraction of the equation. You must also strengthen your online footprint and become part of the network. ...

From CHRIS WINFIELD, Search Engine Land,  8 Jan 2008
Related Topics: Google Inc.,  Yahoo!

You've Made Digg - Now What?

When you work with Digg, reddit and the like, you want to get the POP: getting your content to a coveted spot on the homepage. Getting the pop can be difficult— social news users are wary of ulterior motives and will sometimes bury your wonderful ...

From CHRIS WINFIELD, Search Engine Land,  27 Nov 2007

Wall Street Journal Hearts Digg

The Wall Street Journal Online is adding Digg buttons across the entire site, and youíll now have full (free) access to the articles submitted to Digg. The Digg buttons have started appearing on WSJ.com articles tonight. Those two sentences were ...

From CHRIS WINFIELD, Search Engine Land,  14 Nov 2007
Related Topics: Rupert Murdoch

The Importance Of Keeping It Up

...er, your web site, that is.... A few weeks ago at SMX Social Media, presenter after presenter (myself included) stressed the importance of making sure your hosting would be able to handle the effects of a strong viral campaign. The message was ...

From CHRIS WINFIELD, Search Engine Land,  30 Oct 2007

How to Identify & Target The Right Niche Social Media Sites

Digg and Reddit get all the props in the social news world because they are big, flashy and can give you huge traffic. But the big boys might not always be right for your business or a particular piece of content that you want exposure for. That’s why ...

From CHRIS WINFIELD, Search Engine Land,  2 Oct 2007

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