It’s no secret that newspapers have been struggling with the disruptive innovations introduced by the internet, and this has resulted in some level of accusation towards Google and a circling-of-the-wagons mentality by the industry. But, what if they ...
This past week at SMX East, I presented a longer-tail marketing tactic for Google Maps—creation and uploading of place marks data into the customizable “My Maps” section. For companies and individuals who have some rich local data to share, or local ...
Earlier, this spring, a number of local search marketers noticed that Google began displaying a 10-pack of local business listings based on searchers’ geolocation even when search queries didn’t include a local search term (such as a city name). Matt ...
Local search marketing experts have long recommended that businesses improve their online presence by optimizing profiles in online yellow pages (IYPs) and local search engines. After accomplishing that, there still remains a lot of small, local ...
Geotagging, the practice of associating precise geocoordinates with web pages or other content, has been around for a while and has seen some popularity increase as photo sharing sites such as Flickr and Panoramio have adopted the practice. Is it ...
This spring, Idearc Media LLC filed for Chapter 11, planning to reorganize to get out from under massive debt, and in the process, leave thousands of stockholders holding worthless paper. Idearc’s failure could easily be thought of as yet another in a ...
For those of us who work in local search optimization, it’s clear that Google PageRank is less and less important as a factor in result rankings. It’s not difficult to find instances where businesses with lower PageRank are listed higher than ...
As more local apps are being built for wireless devices like cell phones and PDAs, one major factor that could impact continued advancement of local technology on these mobile devices is accuracy of their geolocation data. To be useful, these apps ...
This title would more closely match user searches for "accountants in chicago" and "mcdonalds brothers in chicago". Forming good title tags for local business websites isn't difficult to do, and if you follow these easy tips you won't regret it. ...
Until Internet polling gets a decent sampling frame, telephone surveys are necessary, and we can’t exclude cellphones from telephone polling. I was reviewing print yellow pages book usage statistics this week, in ...
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