The guy was in a panic. His ROI had been in a nose dive for the last few months, and he couldn't figure out why. With no major changes to keywords, copy, landing pages, bids or budget, he was dumbfounded about the decline. But when I asked him what ...
One of the biggest challenges B2B clients grapple with is content creation. Developing material that is fresh, relevant, and keeps users coming back—while also being SEO-friendly—can be difficult. This is a problem. Fortunately though, there’s an easy ...
Let’s face it, life is about priorities. There’s never enough time, money, or resources for everything. Consequently, we must prioritize. Doing so forces us to choose between what we want and what we actually need. And marketers are anything but ...
Clearly, these challenges are considerable and warrant priority. Fortunately, search engine marketing can help organizations address these issues too. Let's take a look at how. B-to-B marketers have unique challenges ...
It’s been said that the three rules of marketing are brand recognition, brand recognition, and brand recognition. Given that, marketers spend considerable funds and resources to ensure that people recognize their brands and connect with them. In other ...
Resolutions. We all make them. And some folks actually keep them. But regardless of the outcome, each year we have the opportunity to start fresh. So as you commit to improving your personal lives by eating healthier, spending more time with your ...
Last week I had occasion to visit with a B2B prospect. Halfway through our meeting they voiced concern about their ability to uphold their end of the SEO partnership. Naturally, soon thereafter we were engaged in a spirited discussion on the main ...
For millions of sports fans October means one thing—the Major League Baseball playoffs! And as any ardent fan of our national pastime will tell you, it’s “do or die” time. Without a doubt, the post season is all about wins and losses— with little ...
Chances are, your search marketing efforts could be missing as much as 80% of your target audience. Why? It’s fundamental. Most search marketers agree that about 70%-80% of all clicks come from the natural (organic) search results, while the other 20%- ...
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