Google has a bidding methodology called Budget Optimizer that attempts to maximize the traffic you receive for the keywords in a campaign. This is useful for early buying cycle keywords. However, every keyword should be reaching some goal regardless of ...
Each report in your AdWords report helps you to extract data from your account so that you can make meaningful decisions to optimize your campaigns. In part one of this 6/90 series, I looked at six reports which will help you make ninety percent of the ...
Google offers numerous AdWords reports that allow you to view more data than most people have time to analyze. One of the tricks to working with PPC is to determine what data you need to look at every day or week, and then determine what data is useful ...
The fundamentals of a good pay-per-click campaign have not changed over the past six years. However, every single day, advertisers new to the world of PPC advertising are making the same mistakes as veterans made years ago. You can save yourself lots ...
The web has given us the ability to track amazing amounts of data. However, that data is only easy to track when the actions take place online. When you conduct business via the phone, in-store, or other ways that cause the user to go offline, the ...
The number of people who access the web from a mobile device is on the rise. However, those accessing the web from a mobile device with a full browser (such as an iPhone or Blackberry Storm) and those on a mobile browser (such as Blackberry Curve) see ...
Google has recently made two big changes regarding trademark usage within AdWords. One is a shift in the number of countries where trademarked words are allowed as keywords. The other is how trademarked words are allowed in ad copy within the ...
Search page views make up fewer than 5% of all page views on the web. By default, that means that content network impressions are the other 95%+ of all page view on the web. So why are so many people still shunning the content networks in favor of the ...
The display URL is an often overlooked element of ad copy. It’s most common usage is to signal to a searcher where the ad click leads. However, the display URL is also a quality score factor and has different editorial requirements than the rest of ...
The economy’s downturn has finally reached the online advertising world. Spends are dropping, advertisers and clients are reducing budgets, and many are confused as to the correct course of action. What do chief marketing officers think of marketing ...
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