We may literally need the greatest thing since sliced bread After nearly 50 years of selling to avid consumers indulging in an orgy of consumption, marketers now face the post-credit-bubble consumer: awash in debt and possessions, hoarding cash, and ...
Microsoft’s new Bing search engine has its own unique approach to video search which has engendered both praise and pans. Perhaps the most remarked upon feature is the mouse hover over a thumbnail of a video and Bing will play 30 seconds of the clip ...
Changes that Google has made to search queries have a big potential implications for retailers and other merchants. Among the first to recognize this and make proactive site changes is Pinny Gniwisch, executive vice president of marketing at jewelry ...
For most marketers, there is only one metric that counts: conversions. This usually means sales - how many sales did the banner ad or that email blast bring in? How many newsletter sign-ups or Web video pass-alongs were created in a MySpace ...
In traditional television media, GRPs are the coin of the realm. Gross Rating Points are the metric that agencies use to buy ads on the networks. Now, Mindshare, a unit of WPP’s GroupM media arm, is embracing GRPs as a metric for web video. Can this ...
Back when Terry Semel ran Yahoo, the web portal embarked on a grand Hollywood-style video strategy that was abandoned after Semel stepped down. Now, with another change in CEOs, Yahoo is again reversing course and rolling out a new approach to web ...
In this period of doom and gloom, its rare to see a small company being bold enough to make an acquisition. But that’s just what TubeMogul, which operates the web’s most popular online video syndication and tracking service, has done. The Berkeley, ...
Video ad spending goes up. Yes, Web video ad spending will be up in 2009. Perhaps not as high as the 45% currently predicted by eMarketer (and already revised down from a higher initial number), but spending will grow from this year's rather ...
Search marketing is the lineal descendant of direct mail marketing. While it is faster and cheaper than its snail mail progenitor, like all forms of direct marketing the most important ingredient of success is testing. Whereas in real estate the ...
The news came across the wire recently that Google has ventured into new territory to sell the value of their ad space and ad targeting on YouTube. Rather than the standard metrics of clicks and conversions Google is selling a new kind of metric—brain ...
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