Articles Written by:    BILL SLAWSKI     

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Representing Your Business on the Social Web

Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business ...

From BILL SLAWSKI, Search Engine Land,  22 May 2008
Related Topics: Google Inc.,  Twitter Inc,  John Ruskin,  Facebook Inc.

Privacy Policies and Search Engines

In order to build trust with users, your site should be explicit in three primary areas: the nature of your business; how your site interacts with a visitor's computer; and how you intend to use a visitor's personal information, if you request ...

From BILL SLAWSKI, Search Engine Land,  27 Mar 2008
Related Topics: Google Inc.,  Microsoft Corporation

Starting Conversations with Contact Pages

We've been growing organic New Jersey tomatoes on our Somerset, New Jersey, farm for four generations of wholesome tasty goodness. We have a long history of selling them at our local farmer's market, and our New Jersey tomatoes can be found in ...

From BILL SLAWSKI, Search Engine Land,  21 Feb 2008
Related Topics: Google Inc.

Making a Good Impression With About Us Pages

Sipping on a cup of coffee, on a Wednesday morning in the lounge of the local bowling alley last summer, surrounded by shop keepers, and insurance salesmen, and other small business owners, I hand out my business card. Most of these merchants have ...

From BILL SLAWSKI, Search Engine Land,  31 Jan 2008

Googlebot In Aisle Three: How Google Plans to Index the World?

In addition to street scenes, indexing can be applied to other image sets. In one implementation, a store (e.g., a grocery store or hardware store) is indexed. Images of items within the store are captured, for example, using a small motorized ...

From BILL SLAWSKI, Search Engine Land,  4 Jan 2008
Related Topics: Google Inc.

A Smooth Sea Never Made a Skilled Mariner

As a small business owner, the web holds a lot of challenges that if navigated successfully may yield some treasures. But there are some waves on the horizon, and uncharted waters ahead for many who would pursue those riches. A secret, to you who are ...

From BILL SLAWSKI, Search Engine Land,  3 Jan 2008
Related Topics: Microsoft Corporation,  Yahoo!

Google Patent on Anchor Tags and Web Crawling

For example, a link pointing to a picture of Mount Everest might read “to see a picture of Mount Everest click here.” The anchor text might be the “click here” but the additional text “to see a picture of Mount Everest” could be included in the ...

From BILL SLAWSKI, Search Engine Land,  11 Dec 2007
Related Topics: Google Inc.

Search Windows of Opportunity: Topicality, Regionality, Seasonality and the Small Business

There are opportunities that small businesses have that large businesses might not even considering touching, or that they may not have the ability to respond to quickly enough. The aerospace industry uses the term "launch window" to describe the right ...

From BILL SLAWSKI, Search Engine Land,  25 Oct 2007

Should a Small Business Blog?

More and more small businesses are starting blogs on the Web, and it's a positive development, if done correctly. One of the benefits is the chance for business owners to hold a conversation with potential clients, and with people who may be ...

From BILL SLAWSKI, Search Engine Land,  27 Sep 2007

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