Articles Written by:    BENJAMIN TOFF     

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TV Decoder: Super Bowl Breaks Ratings Record

The preliminary ratings for the Super Bowl were just that — preliminary. Newly revised ratings from Nielsen Media Research show that Sunday’s game made ratings history, earning an average of 98.7 million viewers, or 1.2 million more than the previous ...

From BENJAMIN TOFF AND BRIAN STELTER, The New York Times,  3 Feb 2009
Related Topics: CNBC,  New York Times Company

TV Decoder: Ratings: Barack Obama, and All the Rest

"Flashpoint" is the first Canadian series to air simultaneously in the U.S. since 'Due South" in 1994. The police drama, now being filmed in Toronto, will be shown at the same time on CBS and CTV. More... Who ever knew the second president could be so ...

From BENJAMIN TOFF, The New York Times,  29 Aug 2008
Related Topics: Barack Obama,  John Adams,  HBO,  Jacksonville Jaguars,  Washington Redskins

'Idol' Still Glitters

Fox dominated Wednesday night’s ratings with a 90-minute edition of “American Idol,” which drew 27.4 million viewers, according to Nielsen’s estimates. The network’s wide lead over its competitors eroded considerably at 9:30 p.m., as Fox’s “Back to You” ...

From BENJAMIN TOFF, The New York Times,  28 Feb 2008

Poor Start for Quarterlife

NBC’s new drama “Quarterlife,” which made its debut on the Internet, got off to a sluggish start in the network television ratings on Tuesday, drawing just 3.9 million viewers, according to Nielsen’s estimates. The new series, from the creators of “My ...

From BENJAMIN TOFF, The New York Times,  28 Feb 2008
Related Topics: Edward Zwick

Grammy Awards Slump

The Grammy Awards achieved Sunday night’s top ratings despite falling almost two million viewers short of the show’s audience a year ago. According to Nielsen’s estimates, 18.2 million tuned in to CBS’s broadcast of “The 50th Annual Grammy Awards,” ...

From BENJAMIN TOFF, The New York Times,  11 Feb 2008

Viewers Choose American Idol

Tuesday might have been an important night for the presidential primary process, but Fox came away the big winner in the television ratings race, easily outpacing its rivals’ election coverage. As usual, “American Idol” led over all, drawing 27.8 ...

From BENJAMIN TOFF, The New York Times,  6 Feb 2008
Related Topics: Natalee Holloway

Not So Super Sunday for Fox's Rivals

On a night in which Fox’s Super Bowl coverage won a resounding victory in the ratings, ABC, CBS and NBC struggled to attract even meager audiences during prime time. CBS fared best, finishing a very distant runner-up thanks in part to the strength of “6 ...

From BENJAMIN TOFF, The New York Times,  4 Feb 2008
Related Topics: United States National Guard,  Ben Stiller,  Robert De Niro

ABC News in Front

In the extremely tight ratings race between the two leading evening news broadcasts, ABC’s “World News With Charles Gibson” last week edged past its rival, NBC’s “Nightly News With Brian Williams,” for the first time in eight weeks. Nielsen estimated ...

From BENJAMIN TOFF, The New York Times,  29 Jan 2008
Related Topics: Charles Gibson,  Brian Williams,  Katie Couric

CBS and ABC Win

CBS and ABC shared the lead in the ratings on Sunday, with CBS averaging the most total viewers and ABC earning the highest ratings among adults 18 to 49. ABC got a lift in that demographic group from the night’s top-rated show, a two-hour edition of ...

From BENJAMIN TOFF, The New York Times,  28 Jan 2008

Viewers Flock to Fox Game

“The Moment of Truth,” Fox’s new game show in which contestants are questioned after having been hooked up to polygraph machines, passed its own first test with flying colors, drawing particularly impressive ratings in its debut on Wednesday at 9 p.m. ...

From BENJAMIN TOFF, The New York Times,  24 Jan 2008
Related Topics: American Idol

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